Directeur Commercial (F/H)

The Sofitel Agadir Thalassa Sea & Spa hotel is located between dunes and oceans, offering 173 rooms with 3 restaurants and a thalassotherapy centre. As a member of the Accor group, its core business lies in hospitality, catering, and accommodation. This hotel combines French art de vivre with Arab-Berber hospitality, providing exceptional customer experiences.

Mission: The Commercial Director ensures planning and management of hotel sales, aiming to optimise occupancy rates. Their goal is to maximise revenue and achieve/exceed hotel profitability targets.

Key Responsibilities:

• Lead and manage commercial activities dedicated to groups, transient clients, and catering/banquets to maximise hotel revenue
• Prepare, operate, and compile data for commercial strategy, monthly reports, annual objectives, sales budget, forecasts, and other reports as required
• Study, examine, and analyse the competitive environment, market trends, and customer needs/feedback to demonstrate initiative and adapt strategically
• Develop new programs and strategies, and evaluate effectiveness of existing ones
• Actively participate in commercial presentations, site visits, and client meetings
• Ensure optimal compliance with group audit strategy
• Manage performance issues within sales and reservation teams
• Recruit, train, motivate, coach, advise, and develop service members
• Communicate effectively with other departments
• Hold daily meetings with the team to discuss key activities
• Evaluate changes in customer needs, client base composition, and competitive landscape to propose operational and product/service changes as needed
• Ensure employee and client satisfaction, competitiveness in the market, and exceptional financial performance
• Anticipate and resolve client issues, implementing proactive processes to promote customer satisfaction
• Inspire hotel staff to deliver high-end performance
• Interact positively with team members to guarantee luxury-standard client welcome
• Set an example by respecting Sofitel Values, brand codes, and dress code instructions

Qualifications:

• Minimum 3 years of sales management experience, preferably in the luxury sector
• Excellent understanding of the hotel industry
• Ability to comprehend global markets impacting hotel operations
• Excellent decision-making capacity
• Outstanding communication skills, verbal and written
• Ability to train and develop team members
• Effective teamwork and initiative-taking
• Excellent organisational skills
• Analytical skills
• Computer skills (word processing, spreadsheets, presentation software)
• Language skills according to hotel needs