Brand Manager - Specialty Business Unit

Develop and execute brand strategies and activities in Egypt, delivering strong commercial performance, effective stakeholder engagement and compliant implementation aligned with Specialty Business Unit strategy.

Key Accountabilities:

Brand Strategy and Planning

• Develop Egypt brand strategies and annual plans, aligned with global/regional priorities and Specialty Business Unit Director guidance.
• Analyse markets, patient pathways, competitors, access and customer insights to identify opportunities and risks.
• Define objectives, positioning, key messages and tactical priorities.

Brand Execution and Performance

• Lead campaigns, materials, programs and omnichannel initiatives to achieve sales, share, reach and impact KPIs.
• Monitor performance and recommend corrective actions.
• Ensure timely, high-quality promotional and non-promotional assets with internal/external partners.

Cross-Functional Collaboration

• Partner with Medical, Access, CGA, Sales, Commercial Excellence and other functions on integrated, patient-centric execution.
• Work with Sales leadership/field teams on call strategies, segmentation, brand messaging and field feedback.
• Contribute launch planning, lifecycle management and cross-brand synergies.

Governance, Compliance and Quality

• Ensure activities comply with policies, ABAC, promotional codes and Egyptian requirements.
• Lead or support Medical/Legal/Regulatory material reviews for scientific accuracy and compliance.
• Maintain audit/inspection readiness for activities and documentation.

Customer and Stakeholder Support

• Support HCP, payer and stakeholder engagement with materials, programmes and events in partnership with Sales, Medical, Access and CGA.
• Use customer insights to refine messages and tactics.

Insights, Forecasting and Budgets

• Provide demand-forecasting and financial-planning input.
• Manage brand budgets/resources to maximise impact and ROI under Specialty Business Unit Director guidance.
• Review market data, performance and insights to optimise brand plans.

Required Qualifications and Experience:

• Bachelor's degree in pharmacy, medicine, life sciences, business or a related field.
• Postgraduate business/marketing, health economics or relevant discipline is an advantage.
• 5-7 years of pharmaceutical marketing/brand experience, preferably in Specialty or similar areas.
• Proven brand-plan development/execution and commercial delivery.
• Cross-functional matrix experience; Egypt/similar-market experience strongly preferred.

Key Capabilities and Skills:

• Strategic and analytical skills; translate insights into brand strategies and tactics.
• Excellent communication, presentation and influencing.
• Understanding of pharmaceutical marketing, compliance and Egyptian market dynamics.
• Cross-functional collaboration.
• Integrity, ethics and compliance.
• Arabic and English fluency.