Brand Manager - Specialty Business Unit

Develop and execute brand strategies and activities in Egypt, delivering strong commercial performance, effective stakeholder engagement and compliant implementation aligned with Specialty Business Unit strategy.

Key Accountabilities:

• Brand Strategy and Planning: Develop Egypt brand strategies and annual plans, aligned with global/regional priorities and Specialty Business Unit Director guidance. Analyze markets, patient pathways, competitors, access and customer insights to identify opportunities and risks.
• Brand Execution and Performance: Lead campaigns, materials, programs and omnichannel initiatives to achieve sales, share, reach and impact KPIs. Monitor performance and recommend corrective actions.
• Cross-Functional Collaboration: Partner with Medical, Access, CGA, Sales, Commercial Excellence and other functions on integrated, patient-centric execution.
• Governance, Compliance and Quality: Ensure activities comply with policies, ABAC, promotional codes and Egyptian requirements.
• Customer and Stakeholder Support: Support HCP, payer and stakeholder engagement with materials, programs and events in partnership with Sales, Medical, Access and CGA.
• Insights, Forecasting and Budgets: Provide demand-forecasting and financial-planning input. Manage brand budgets/resources to maximize impact and ROI under Specialty Business Unit Director guidance.

Required Qualifications and Experience:

• Bachelor's degree in pharmacy, medicine, life sciences, business or a related field.
• Postgraduate business/marketing, health economics or relevant discipline is an advantage.
• 5-7 years of pharmaceutical marketing/brand experience, preferably in respiratory/specialty areas.
• Proven brand-plan development/execution and commercial delivery.
• Cross-functional matrix experience; Egypt/similar-market experience strongly preferred.

Key Capabilities and Skills:

• Strategic and analytical skills; translate insights into brand strategies and tactics.
• Excellent communication, presentation and influencing.
• Understanding of pharmaceutical marketing, compliance and Egyptian market dynamics.
• Cross-functional collaboration.
• Integrity, ethics and compliance.
• Arabic and English fluency.