Brand Activation Manager

Join Razer's global team to revolutionize gaming. As a Brand Activation Manager, you will drive the planning and execution of global brand activation initiatives across product categories, campaigns, and key marketing moments.

Job Responsibilities:

• Develop and execute activation plans with global and regional marketing teams, business units, and creative teams to translate marketing strategies into actionable plans.
• Lead end-to-end project management, establishing project timelines, milestones, and deliverables while managing cross-functional dependencies.
• Oversee creative development and asset delivery, working with internal creative teams and external agencies to manage marketing materials across various channels.
• Drive cross-functional activation, collaborating with social, esports, design, business development, partnerships, and other marketing teams.
• Develop campaign toolkits and playbooks to enable consistent execution across teams and markets.
• Track and evaluate activation performance, monitoring campaign execution against agreed KPIs.

Pre-Requisites:

• Bachelor's degree or equivalent practical experience.
• Minimum 5 years of experience in brand activation and sponsorships, with a focus on communication and content development.
• Strong project management, time management, and organisational skills.
• Ability to work effectively in a complex, fast-paced, matrixed, and global environment.
• Strong interpersonal and communication skills.

Preferred Qualifications:

• Experience or understanding of the gaming industry/segment.

Razer is an Equal Opportunity Employer, committed to providing an inclusive, respectful, and fair workplace for every employee.