Description
The On Premise Key Account Manager is responsible for driving sustainable and profitable growth of the Red Bull portfolio across national and international hotel chains, all-inclusive and resort hotels, and FSR in Turkey.
The role owns the development of strategic customer partnerships, expanding distribution, availability, visibility and consumption occasions while strengthening Red Bull’s premium brand presence throughout the guest and consumer journey.
Responsibilities:
- Develop long-term account strategies to drive distribution, portfolio expansion, availability, visibility and incremental consumption occasions across the guest journey.
- Work closely with Marketing and Trade Marketing to translate hospitality, FSR, tourism, consumer and occasion insights into relevant customer propositions and activation platforms.
- Lead annual business planning for assigned Key Accounts, including volume, distribution, net sales, customer investment and activation forecasts, with clear growth drivers and measurable outcomes.
- Maximize existing customer performance through effective joint business planning and structured business reviews.
- Acquire new strategic customers and expand Red Bull across relevant properties, outlets and consumption occasions within existing customer groups.
- Negotiate win/win partnership agreements that create sustainable value for both Red Bull and the customer, with clear commercial counterparts and performance conditions where relevant.
- Manage relationships across multiple stakeholder levels, including owners, operators, franchisees, procurement, senior management, F&B, commercial, finance, marketing and property-level teams.
- Measure and report volume, distribution, execution, customer investment, agreement compliance and growth opportunities.
Requirements:
- 3–5 years of relevant commercial experience in one or more of the following areas: On Premise, Key Account Management, hospitality, hotels, FSR / foodservice, or a comparable FMCG / beverage environment.
- Proven experience managing strategic customers and complex commercial negotiations; previous people-management experience is an advantage where applicable.
- Strong understanding of hotel, hospitality and FSR business models, including chain / ownership / operator and franchise structures, procurement, F&B operations, seasonality and property / outlet-level execution.
- Strong analytical, planning and financial acumen, with the ability to understand customer economics, investment effectiveness and profitable growth drivers.
- Clear understanding of markets, sales & distribution, competitor activity and consumer behavior in an FMCG, hospitality and foodservice context.
- Ability to build relationships and influence effectively from operational stakeholders to senior decision makers.
- Strong negotiation, communication, presentation and stakeholder-management skills.
- Proficiency in Microsoft Office (Excel, PowerPoint, Word) and relevant business / reporting tools.
- Ability to work cross-functionally and manage multiple national accounts, projects and priorities with a high degree of ownership.