Description
The Senior Manager, Athlete Marketing is responsible for developing and implementing the overarching strategy for Red Bull's athlete marketing program in Canada.
The goal is to partner with the world's top athletes and create a sports hero for every Canadian.
Key responsibilities include:
- Developing and communicating the national athlete marketing strategy, aligning with global objectives and regional needs
- Managing a national portfolio of locally and nationally relevant athletes
- Overseeing strategic partnerships with teams, leagues, and federations
- Creating and nurturing plans to strengthen the connection between athletes and the Red Bull brand
- Providing professional support to drive positive brand impact
- Coaching and mentoring Athlete Marketing Managers and Specialists
The Senior Manager, Athlete Marketing will also be responsible for:
- Identifying and capitalizing on sports trends and developing unique tactical opportunities with athletes to enhance brand image
- Increasing Red Bull's brand presence in mainstream sports, Olympic disciplines, fitness, and active lifestyle
- Collaborating with Marketing, Sales, Finance, and Operations on annual athlete marketing plans
- Managing and diversifying the national athlete portfolio, ensuring top talent selection
- Leading negotiations with athlete representation, creative, and marketing agencies
Benefits of this role include:
- Competitive salary ($117,135 to $129,465 per year)
- Opportunity to work with a global organisation
- Travel opportunities (40-50% travel expected)
- Benefits eligible
Requirements for this role include:
- 6+ years of experience in sports or athlete marketing, preferably with an agency, brand, or federation
- Demonstrated knowledge of the Canadian and global sports landscape
- Extensive network within sports, creative, and media industries
- Strong leadership, innovation, organisation, and team skills
- Excellent understanding of media and digital landscapes and trends
- Fluency in written and spoken English