Description
Job Overview
As a Creative Strategist at DEPT, you will drive digital advertising performance through strategic creative planning, innovation, testing, and optimization.
Responsibilities
Creative Testing & Performance Insights
- Analyze paid media results to generate actionable creative insights and new test hypotheses.
- Translate data into compelling narratives that inform next-gen creative production.
- Use Excel and Google Sheets to analyze data at scale and build compelling data visualizations.
- Build and maintain creative testing roadmaps tied to performance KPIs and goals.
Project & Process Management
- Prioritize and manage multiple concurrent projects focused on creative performance analysis, creative testing, and media delivery.
- Proactively communicate with senior leadership and stakeholders both internally and externally.
- Maintain clear documentation and feedback loops to ensure insights are carried forward, and strategy is aligned toward goals.
Client & Internal Communication
- Own client communication for creative strategy, including weekly updates, test recommendations, and monthly creative reviews.
- Confidently present and defend creative insights.
- Develop decks and narratives to guide client decision-making on creative direction.
- Help ensure alignment and buy-in across internal and external stakeholders.
Strategy & Cross-Functional Collaboration
- Serve as a subject matter expert and key point of contact for creative POVs across internal and client-facing conversations.
- Execute and report on creative strategy initiatives for a large-scale global account, with multiple workstreams in motion.
- Partner closely with internal Media teams and Client teams to develop and execute creative testing plans aligned with client goals.
Thought Leadership
- Contribute to DEPT's thought leadership through case studies, articles, or internal presentations.
- Help shape and evolve internal creative strategy processes.
Requirements
- 2+ years in Creative Strategy or a related digital marketing role, with hands-on experience in paid media and creative testing.
- Deep familiarity with Meta, TikTok, Google, and other performance channels.
- Strong analytical acumen; comfort working with reporting dashboards or Excel/Sheets to identify trends.
- Clear and responsive communicator.
- Ability to manage multiple priorities and projects without dropping the ball.
- Strong presentation and storytelling skills.
Nice to Have
- eCommerce or DTC experience.
- Agency experience or high-output environment comfort.
- Familiarity with tools like Looker, Google Data Studio, Tableau or other reporting dashboards.
- Proven ability to contribute to process development.
Benefits
- Healthcare, Dental, and Vision coverage.
- 401K plan, plus matching.
- PTO.
- Paid Company Holidays.
- Parental Leave.