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From the employer's careers site First seen 27 Oct 2026

Senior Account Executive - Canvas - K12

Instructure US-REMOTE Remote senior Full-time

Salary

$90K - $112K per year

Apply on Instructure

Description

At Instructure, we believe in the power of people to grow and succeed throughout their lives.

As a Senior Account Executive (K12) at Instructure, Inc., you will play a critical role in driving revenue growth by managing and expanding relationships with key K-12 education clients.

Responsibilities

  • Develop and execute strategic account plans to achieve and exceed individual sales quotas within the K-12 education market.
  • Proactively identify, qualify, and close new business opportunities within target K-12 accounts.
  • Manage the entire sales cycle for K-12 clients, from prospecting and lead generation to contract negotiations and deal closure.
  • Build and maintain strong, long-lasting relationships with K-12 customers by understanding their unique needs and aligning Instructure’s solutions to address them.
  • Conduct compelling presentations and product demonstrations showcasing the value of Instructure’s education technology offerings to K-12 stakeholders.
  • Collaborate closely with sales engineers, customer success, and product teams to ensure a seamless experience for K-12 clients.
  • Accurately forecast sales opportunities, maintain up-to-date information in the CRM system, and provide regular pipeline updates.
  • Stay informed on K-12 education industry trends, competitive landscape, and Instructure’s product roadmap to remain a trusted advisor for clients.
  • Negotiate complex deals and contracts with K-12 organizations, delivering mutually beneficial outcomes.
  • Serve as a trusted advisor to K-12 clients, offering insights and solutions that support their goals and drive success.

Requirements

  • Minimum 5 years of successful experience in a quota-carrying sales role, ideally in the SaaS or education technology industry.
  • Demonstrated ability to consistently meet or exceed sales targets, preferably in the K-12 education sector.
  • In-depth understanding of complex sales cycles and strategic account management for K-12 clients.
  • Exceptional communication, presentation, negotiation, and interpersonal skills.
  • Strong ability to build rapport and credibility with executive-level stakeholders at K-12 organizations.
  • Proficiency in CRM tools (e.g., Salesforce) and sales productivity applications.
  • Self-motivated, results-oriented, and effective working both independently and as part of a high-performing team.
  • Proven aptitude for quickly learning new technologies and articulating their value to K-12 education clients.
  • Willingness to travel as required to engage with K-12 clients and participate in industry events approx 30%.
  • Bachelor’s degree in Business, Marketing, Education, or a related field preferred.

Benefits

  • Competitive compensation, plus all full-time employees participate in our ownership program
  • Flexible work culture
  • Generous time off, including local holidays and our annual “Dim the Lights” period
  • Comprehensive wellness programs and mental health support
  • Learning and development resources, including professional development tools and tuition reimbursement
  • The technology and tools you need to do your best work
  • Motivosity employee recognition program
  • A culture rooted in inclusivity, support, and meaningful connection

Skills

Required

  • strategic sales
  • client engagement
  • CRM tools
  • sales productivity applications
  • complex sales cycles
  • strategic account management

Nice to have

  • SaaS
  • education technology
  • K-12 education sector

Ready to apply?

You apply with the employer directly. Their original posting is here: https://jobs.ashbyhq.com/instructure/573fe90f-e51b-4c8a-b1a9-ff70db1e7719

Apply on Instructure