Description
Diageo is seeking a New Business BDM to join their Sales Team. The role involves accelerating Diageo's performance in the On Premise channel by winning new contracts and unlocking high-quality venues.
The successful candidate will be responsible for:
- Winning new business opportunities against a targeted pipeline of 250+ qualified venues
- Proactively prospecting, engaging, and converting new customers within priority On Premise segments
- Developing tailored commercial value propositions based on customer needs, occasions, and profitability drivers
- Leading end-to-end negotiation and contract execution, delivering high-quality, commercially sound agreements
- Driving profitable growth by assessing opportunities and ensuring strong return on investment and long-term value
- Establishing strong relationships with key decision-makers, positioning Diageo as a trusted growth partner
- Owning the onboarding of new customers, ensuring seamless transition from contract to activation
- Driving early-stage account success through activation, execution, and initial rate of sale growth
- Maintaining engagement in newly acquired accounts until they are fully embedded and performing
- Collaborating with internal teams to maximise impact and long-term success
- Maintaining strong pipeline rigor, forecasting accuracy, and reporting standards
The required qualifications for this role are:
- Proven experience in business development, sales, or account acquisition roles
- A strong hunter approach, confident, driven, resilient, and proactive in winning new business
- Demonstrated ability to build pipelines and convert opportunities at pace
- Experience in building customer relationships and influencing decision-makers
- Strong commercial acumen with the ability to assess profitability, return on investment, and growth potential
- Ability to understand market trends, competitor activity, and customer behaviour
- Strong communication and stakeholder management skills
- Ability to transition from winning business → onboarding → early account growth
- High levels of ownership, accountability, and execution rigor
- Proven track record in business development and or sales hunting roles
- Strong commercial negotiation and contract management capability
- Experience within On Premise / FMCG / Liquor / Hospitality preferred
- Data-led approach to pipeline management and prioritisation
- Ability to thrive in a high-autonomy, high-accountability environment
Diageo offers a range of benefits, including:
- Competitive reward – Market-leading salary, performance-driven bonus and industry perks
- Flexible ways of working – Hybrid working with no set office days, empowering you to balance work and life in a way that works for you
- Industry-leading family leave – Generous paid parental leave for all parents, along with support for life’s key moments
- Health & wellbeing – Comprehensive support including mental health resources, wellbeing initiatives and employee assistance programmes
- Career growth – Access to global opportunities, leading learning programmes and clear pathways for development
- Inclusive culture – A values-led, inclusive environment where you can bring your whole self to work
- Product perks – Employee discounts and experiences across our iconic portfolio