Description
As a Field Marketing Associate Analyst at Salesforce, you will serve as a bridge between regional marketing strategies and local Sales organizations, driving support for pipeline creation, brand awareness, and customer success across the Southeast Asia market.
Responsibilities:
- Collaborate with the South Asia Cloud Marketing team and regional ASEAN Cloud Sales & ESMB leadership and solution engineering to drive pipeline and accelerate ACV for cloud sales events
- Act as the primary resource for ESMB marketing, supporting PipeGen events, coordinating speaker logistics, attendee experience, venue setup, government stakeholder briefings, and on-site operations
- Plan and execute events, including location booking, agency selection and preparation, agenda, content, invitations, planning, builds, preparation, rehearsals, content review, localization, translation, catering, video/photography, and reporting
- Manage post-event activities, including lead tracking, data analysis, and follow-up initiatives to optimize ROI
- Collaborate with internal teams and external partners in a fast-paced environment
- Manage multiple projects simultaneously and independently, with the ability to adapt to shifting priorities
- Build strategic relationships with local industry associations, exploring tactical sponsorship opportunities to amplify Salesforce’s brand presence and market reach
- Monitor KPIs and work on stop-gap plans with the team
Requirements:
- 3+ years of hands-on experience in B2B field marketing, event management, or demand generation, ideally within a fast-paced technology or B2B SaaS environment
- 3 years’ experience in running scaled events, including tradeshows
- Strong verbal and written communication skills in English
- Bachelor’s degree in Marketing, Business, Communications, or related field
Nice to have:
- A proactive self-starter with the ability to navigate ambiguity with ease, and thrives in a collaborative, matrixed environment, and possesses a "customer-first" mentality
- Strong project management experience, including working with multiple internal stakeholder groups across multiple teams and regions to drive business outcomes