Description
Mastercard is seeking a Manager, B2B Marketing Operations - Partner Marketing Platforms to join their global team. The role will define how technology, data, and processes work together to support indirect customer engagement through partners with communication programs, co-marketing campaigns, co-branded events, and partnership summits.
Responsibilities:
- Own and maintain the partner marketing technology roadmap, aligning platform investments and technical priorities with the broader partner marketing strategy and enterprise MarTech direction.
- Develop a target-state architecture connecting partner relationship management, marketing automation, CRM, event management, co-marketing workflows, content systems, data platforms, and reporting capabilities.
- Translate business requirements from Partner Marketing and regional marketing teams into scalable technical capabilities, system requirements, integration needs, and prioritized use cases.
- Collaborate with technology teams to evaluate platform capabilities against business needs, architecture standards, cost, security, integration requirements, and support needs.
- Establish measurable success criteria for roadmap initiatives, including adoption, operational efficiency, data quality, campaign scalability, and visibility into partner engagement.
Campaign, Events and Co-Marketing Enablement:
- Design scalable frameworks for partner campaigns, including partner recruitment, co-marketing campaigns, communication programs, events, partnership summits, and ongoing partner engagement.
- Define the technology and data framework for partner co-branded events and partner summits, including registration, consent, data-sharing, lead routing, engagement tracking, and reporting.
- Create reusable campaign workflows, templates, approvals, compliance controls, and payment processes that improve speed and consistency for event and co-marketing campaigns.
Cross-Functional Leadership:
- Serve as the main Marketing Operations partner for Partner Marketing.
- Lead initiatives from discovery and design through testing, launch, adoption, and improvement while communicating priorities, risks, dependencies, and decisions.
- Build alignment across Channel Sales, Field Marketing, Privacy, Technology, I&E Sales Operations, Reporting, and Operations to define standards for partner identification, segmentation, data quality, lifecycle management, system ownership, and operational support.
Data Governance, Reporting & Analytics:
- Collaborate with strategy, data, and reporting teams to operationalize marketing KPIs, attribution, and performance insights.
- Define controls for partner-provided data, co-branded campaigns, joint audiences, lead-sharing arrangements, and marketing permissions.
- Ensure partner marketing solutions align with enterprise privacy, security, legal, and data-retention requirements.
- Monitor platform adoption, workflow efficiency, campaign throughput, data completeness, integration performance, and user experience feedback.
Requirements:
- Several years of work experience in B2B marketing performing campaign execution.
- Experience working in partner-led, channel, alliance, or ecosystem models, with an understanding of indirect customer engagement and revenue growth.
- Five or more years of experience with marketing automation and CRM platforms.
- Experience with Salesforce, partner management (Impartner, Vistex), event (Cvent), project management (Adobe Workfront), and B2B marketing platforms is preferred.
- Bachelor's or master's degree (or equivalent experience) in marketing, business, analytics, engineering or a related field.
- Proficient in Microsoft Office including Excel, PowerPoint and data visualization tools (Tableau, PowerBI).
- Familiarity with global privacy, consent, security, and data governance requirements.
Benefits:
- Insurance (including medical, prescription drug, dental, vision, disability, life insurance)
- Flexible spending account and health savings account
- Paid leaves (including 16 weeks of new parent leave and up to 20 days of bereavement leave)
- 80 hours of Paid Sick and Safe Time
- 25 days of vacation time and 5 personal days
- 401k with a best-in-class company match
- Deferred compensation for eligible roles
- Fitness reimbursement or on-site fitness facilities
- Eligibility for tuition reimbursement