Description
We are seeking a Senior Analyst, Marketing to join our team. As a Senior Analyst, Marketing, you will collaborate with product, sales, regional marketing, and research teams to identify market insights and thought leadership opportunities, translating them into compelling content and integrated B2B marketing campaigns that engage target audiences across digital, social, web, and sales enablement channels.
Key responsibilities include:
- Developing marketing assets that support Digital Payments, including Click to Pay, Tokenization, and Passkeys
- Creating customer videos, playbooks, research, B2B and B2C toolkits to drive market education and adoption
- Working closely with stakeholders across product, marketing operations, media, digital, communications, legal, and agency partners to ensure seamless execution of marketing initiatives and compliance with brand and business requirements
- Monitoring, analyzing, and reporting on campaign performance, leveraging data, insights, and AI-enabled tools to optimize marketing effectiveness and inform future strategies
Requirements:
- Experience in B2B marketing, with a focus on campaign management or content strategy
- Excellent writing and storytelling skills, with the ability to simplify complex technical concepts into compelling content and customer value propositions for business audiences
- Strong project management skills and the ability to manage multiple priorities
- Experience working effectively in highly cross-functional, global organizations
- Familiarity using AI-enabled tools to improve content creation, research, campaign execution, and marketing efficiency
Benefits:
- Insurance (including medical, prescription drug, dental, vision, disability, life insurance)
- Flexible spending account and health savings account
- Paid leaves (including 16 weeks of new parent leave and up to 20 days of bereavement leave)
- 80 hours of Paid Sick and Safe Time, 25 days of vacation time and 5 personal days, pro-rated based on date of hire
- 10 annual paid U.S. observed holidays
- 401k with a best-in-class company match
- Deferred compensation for eligible roles
- Fitness reimbursement or on-site fitness facilities
- Eligibility for tuition reimbursement