Description
We are seeking a Marketing Analyst to join our B2B Marketing team. As a Marketing Analyst, you will play a critical role in supporting the team by driving data-driven decision making, reporting excellence, and seamless campaign execution.
The ideal candidate combines strong analytical capabilities with marketing technology expertise and a practical, execution-focused mindset.
Key Responsibilities:
- Own weekly lead reporting and dashboards, ensuring accurate visibility into marketing performance, pipeline contribution, lead progression, and conversion.
- Develop leadership, monthly, quarterly, and ad hoc reporting, turning marketing and funnel data into clear insights and recommendations.
- Manage webinar and virtual event setup through ON24 and Swoogo, supporting registration, execution, attendance tracking, and reporting.
- Partner with Events, Sales, and Marketing teams to ensure lead capture, routing, follow-up, and measurement processes are correctly established across campaigns and events.
- Support QBRs and ongoing business reviews through data extraction, analysis, reporting, and identification of performance trends.
- Serve as the team's expert for reporting tools, supporting dashboards, reporting, data analysis, and best practice adoption.
- Act as the team's Automation expert, supporting campaign creation and setup, audience segmentation, target list exports, database management, testing, and deployment.
- Maintain data quality and governance across marketing platforms to improve the reliability of campaign, audience, lead, and performance data.
- Identify opportunities to automate and simplify processes, including the use of AI to reduce manual work and improve the speed and scalability of marketing operations.
- Collaborate across B2B Marketing, Sales, Events, and Operations to continually improve campaign execution, measurement, lead management, and demand generation outcomes.
Qualifications:
- 2 or more years of work experience with a Bachelor's Degree or an Advanced Degree.
- Experience in marketing operations, campaign execution, or marketing analytics.
- Experience in data analysis, reporting, and performance measurement.
- Experience supporting the execution and measurement of marketing campaigns.
- Strong working knowledge of Excel and experience working with marketing or customer data.
- Strong organizational skills with the ability to manage multiple priorities and deliver accurately to deadlines.
- Experience collaborating with cross-functional teams and stakeholders.
Preferred Qualifications:
- 3 or more years of work experience with a Bachelor's Degree or more than 2 years of work experience with an Advanced Degree.
- Hands-on experience with marketing automation platforms such as Eloqua, Marketo, or Salesforce Marketing Cloud.
- Experience with Power BI, Tableau, or similar business intelligence tools.
- Experience in B2B demand generation and lead management.
- Experience with webinar and event platforms such as ON24 or Swoogo.
- Experience using AI, automation, or workflow tools to improve marketing processes and operational efficiency.
- Experience working in a complex, matrixed, or multinational organization.