Description
We are seeking a highly motivated and organised individual to join our Marketing team as a part-time intern. As a Marketing Intern, you will support the B2C Marketing team in planning, executing, and monitoring marketing initiatives across various categories, including Printing, Supplies, Gaming, and more.
The role will provide you with exposure to different stages of B2C marketing, from planning and demand generation to campaign execution, content management, partner interface, and performance tracking.
Marketing Planning and Execution
- Support the planning and execution of B2C Marketing initiatives for printers, supplies, gaming accessories, and related categories.
- Assist in implementing quarterly plans, tracking activities, deadlines, and key deliverables.
- Contribute to demand generation initiatives and various stages of the B2C marketing funnel.
Campaigns, Content, and Suppliers
- Monitor timelines, briefings, approvals, and deliveries with suppliers and internal and external partners.
- Support the management and execution of social media initiatives with agencies and suppliers.
- Review marketing materials to ensure alignment with briefings and direct them for approval by responsible stakeholders.
- Assist in organising and maintaining marketing assets and materials, ensuring easy access and content updates.
Interface with Internal Areas
- Collaborate with Marketing, Sales, and Category teams to support information flow and initiative needs.
- Track involved stakeholders, contributing to timely approvals and deliveries.
Business Analysis and Monitoring
- Support the monitoring of marketing and business metrics, consolidating information for analysis, presentations, and performance tracking.
- Contribute to analyses related to campaigns, demand generation, and marketing initiative performance.
Administrative and Financial Processes
- Support administrative processes related to marketing initiatives.
- Monitor budget, POs, and supplier documentation, contributing to control updates and pending item reduction.
- Maintain organised documents, controls, timelines, and materials related to area projects.
Desirable Knowledge
- Interest in B2C Marketing, consumer behaviour, and demand generation.
- Basic knowledge of marketing funnel and consumer journey.
- Familiarity with Excel and PowerPoint for information organisation, analysis, and presentation.
- Interest in social media, digital content, and marketing campaigns.
- English proficiency will be considered a plus, especially for interaction with regional/global materials and stakeholders.
Competencies
- Organisation and attention to detail.
- Ability to work with multiple activities and priorities simultaneously.
- Good communication and interpersonal relationship.
- Analytical profile and interest in working with data and indicators.
- Proactivity and sense of responsibility with deadlines.
- Ease of working collaboratively with different areas and partners.