Description
We are hiring a Portfolio Product Marketing Lead to define and scale OpenAI's global audience marketing strategy for small and medium-sized businesses.
This leader will own how business owners, decision-makers, and teams understand, evaluate, adopt, and grow with ChatGPT Business and OpenAI's SMB B2B solutions.
In this role, you will:
- Own SMB audience strategy and positioning for ChatGPT Business and SMB B2B solutions, translating customer needs into differentiated messaging and clear reasons to adopt.
- Lead thought leadership and content strategy, using practical education, demos, and customer stories to show how SMBs can put AI to work and achieve measurable results.
- Develop go-to-market programs for priority SMB industries, equipping Sales, Partnerships, and Growth teams with tailored narratives, proof points, and enablement.
- Partner with Growth and channel teams on integrated campaigns, lifecycle marketing, communities, and events that drive self-serve conversion, sales-assisted opportunities, retention, and expansion.
- Partner with Product Marketing and Product teams to turn roadmap innovations into audience-relevant launches, customer education, and adoption programs.
- Build and lead a high-performing team, establishing measurement frameworks to assess engagement, conversion, adoption, and revenue impact.
You might thrive in this role if you:
- Have 12+ years of experience in B2B marketing or go-to-market leadership, including building programs that drive SMB adoption and growth at a technology, SaaS, or AI company.
- Understand how SMB owners and teams evaluate, buy, and adopt software,from resource constraints and proof of value to self-serve and sales-assisted buying journeys,and how AI can improve their everyday workflows.
- Can translate complex technology into clear positioning, audience narratives, and thought leadership that resonate across SMB segments.
- Have built content and enablement programs spanning customer education, practical use cases, customer stories, webinars, workshops, and community engagement.
- Are highly analytical, with experience connecting marketing investments to conversion, adoption, retention, expansion, and revenue outcomes.
- Are a strong people leader who can attract top talent, set a high-quality bar, and build new functions in ambiguous, fast-moving environments.