Description
We are hiring an Industry & Experiential Marketing Lead to build OpenAI's presence and relationships across the global advertising industry.
You will shape how we engage industry organizations and influential marketing leaders, creating programs and experiences that build understanding, trust, and demand for OpenAI's advertising solutions.
Reporting to the Head of Global Large Advertiser Marketing, you will define our industry engagement strategy, develop strategic relationships, and lead our participation in the moments that matter most to the advertising community.
Your remit will span industry partnerships, conferences, executive programs, experiential activations, and research and content developed with industry partners.
You will work closely with Sales, Communications, Customer Marketing, and Content & Solutions Marketing, partnering with OpenAI's centralized Events & Experiences team on production and delivery.
This role requires a leader who can set a global strategy, build a function, and personally drive its most important programs.
Responsibilities:
- Define the global industry engagement strategy
- Build strategic industry relationships
- Own the advertising industry events portfolio
- Create distinctive experiences
- Lead program strategy and execution
- Develop thought leadership partnerships
- Shape executive participation
- Connect engagement to commercial outcomes
- Build and lead the function
Requirements:
- 10+ years of experience in B2B marketing, advertising industry marketing, experiential marketing, strategic partnerships, or related roles
- Strong understanding of the advertising ecosystem
- A track record of developing industry partnerships and delivering programs or experiences that advance customer relationships and business objectives
- Experience leading complex programs with Sales, Communications, creative teams, event production teams, and external partners
- Strong strategic and creative judgment
- Excellent communication and relationship-building skills
- Ability to prioritize in a fast-moving environment
- Experience establishing success measures and using results to improve programs and guide investment