Description
As Digital Experience & Growth Lead, you will lead the Digital Experience & Growth capability within Nextens Marketing.
You are responsible for driving measurable growth across the customer lifecycle , from demand and lead generation, nurturing and conversion to adoption, cross-sell, upsell and retention.
You combine customer insight, data and digital expertise to identify growth opportunities and turn them into better journeys, targeted activation and measurable commercial results.
You will work closely with Product Marketing, Brand & Content, Sales, Customer Success, Product and our Marketing Hub.
Responsibilities
- Own and develop the Digital Experience & Growth capability, including its roadmap, priorities and ways of working;
- Drive digital demand generation, lead generation and nurturing, turning prospects into qualified opportunities and customers;
- Improve conversion across our website, webshop and digital customer journeys;
- Identify and activate growth opportunities within our existing customer base, including adoption, cross-sell, upsell and retention;
- Use customer, account and behavioural data for segmentation, personalisation and next-best-actions;
- Build a strong CRO and experimentation approach to continuously improve customer journeys and commercial performance;
- Develop lifecycle and automated journeys together with Marketing Hub capabilities;
- Define and manage the right digital growth KPIs, connecting customer behaviour to commercial outcomes;
- Translate commercial priorities into a clear and prioritised digital growth roadmap;
- Connect Marketing, Sales, Customer Success, Product, Data and the Marketing Hub to deliver against shared growth objectives.
What success looks like
- You build a scalable and data-driven Digital Experience & Growth capability that delivers measurable commercial impact.
- Success is visible through:
- stronger demand and lead generation;
- improved lead-to-customer and digital conversion;
- increased webshop and self-service performance;
- higher customer adoption and engagement;
- increased cross-sell and upsell;
- stronger retention and NRR;
- continuous improvement through data, testing and learning.
What you bring
- You are an experienced digital growth professional who combines commercial thinking, customer focus and digital expertise;
- Strong experience in digital growth, demand generation, digital customer experience, e-commerce or lifecycle marketing;
- Proven experience with lead generation and nurturing, CRO, experimentation and conversion optimisation;
- Experience with CRM, marketing automation, customer journeys, segmentation and personalisation;
- Strong analytical skills and experience using customer and behavioural data to identify and prioritise growth opportunities;
- A track record of delivering measurable impact on pipeline, conversion, revenue, adoption or retention;
- Experience in SaaS, subscription, B2B or B2B2C is highly relevant;
- The ability to set direction while remaining close enough to execution to make things happen;
- Strong cross-functional leadership skills and the ability to influence without formal authority;
- Good communication skills in English; Dutch language skills are a plus;
- Familiar with AI Tools.