Description
Grab is seeking a strategic Paid Media Lead to join their organization. The successful candidate will report to the Regional Head of Paid Media and oversee all paid media initiatives across multiple verticals.
The Growth Marketing team drives customer and business growth in Malaysia through integrated media, performance marketing, audience strategy, and commercial partnerships. The team combines offline and digital channels to deliver effective, measurable campaigns that support Grab's business objectives.
Key responsibilities include:
- Developing integrated media plans across markets
- Managing and allocating paid media budgets
- Implementing and optimizing execution strategies across digital advertising platforms
- Leading, mentoring, and managing a team of paid media specialists
- Analyzing campaign performance metrics and providing actionable insights
- Collaborating with creative, product, and marketing teams
- Conducting A/B testing and multivariate testing
- Monitoring industry trends and emerging advertising technologies
- Negotiating and managing relationships with media vendors and agencies
The ideal candidate will have:
- 8+ years of experience in integrated media planning, media strategy, and paid media management
- 5+ years of proven leadership experience
- Advanced proficiency with major digital self-serve platforms
- Ability to interpret complex data sets and translate insights into actionable strategies
- Demonstrated experience managing substantial advertising budgets
- Expertise in multi-channel paid media strategy and campaign execution
Grab offers various benefits, including term life insurance, comprehensive medical insurance, GrabFlex, parental and birthday leave, and a confidential Grabber Assistance Programme.