Description
You will own the intelligence layer of PayPal's marketing modernization efforts, understanding hundreds of millions of customers, deciding what to put in front of them in real-time, and proving what drives growth.
Responsibilities:
- Lead complex marketing projects and initiatives to drive business growth
- Resolve complex marketing problems and develop innovative solutions
- Determine methods and procedures for new marketing assignments
- Implement global process improvements to enhance marketing effectiveness
- Collaborate with senior leadership to align marketing strategies with business goals
- Provide thought leadership and expertise in marketing best practices
- Lead the data, decisioning, and measurement workstream of the Lifecycle Marketing Platform (LCMP) transformation
- Define the customer data, audience, and signal strategy for lifecycle marketing
- Own offer decisioning and next-best-action strategy
- Build and run an enterprise experimentation program
- Establish the marketing ROI (mROI) and measurement framework
- Own the capability-gap scorecard and benefits tracking
- Ensure audiences and decisions activate cleanly in live journeys
- Bring performance insight into annual planning and budget prioritization
- Champion enterprise data governance principles
- Prepare executive narratives that translate technical data and decisioning choices into business outcomes and financial impact
Requirements:
- 8+ years relevant experience and a Bachelor’s degree
- Experience in marketing analytics, data strategy, decisioning, or marketing technology
- Deep hands-on experience with customer data platforms and enterprise-scale audience and segmentation strategy
- Experience designing and operating offer decisioning or next-best-action capabilities
- Proven leadership of experimentation programs
- Strong measurement expertise across marketing mix modeling, multi-touch attribution, incrementality testing, and mROI frameworks
Nice to Have:
- 10+ years of experience in marketing analytics, data strategy, decisioning, or marketing technology
- Experience applying AI/ML to personalization, propensity modeling, and real-time decisioning at scale
- Track record of turning data into measurable business impact
- Proven ability to build compelling executive narratives and present to SVP/C-suite audiences