Description
As a Lead - Ad Operations at Swiggy, you will manage end-to-end execution, monitoring, and optimization of digital advertising campaigns.
Your responsibilities will include:
- Coordinating with clients, sales teams, and internal stakeholders to ensure timely campaign launches and successful delivery
- Monitoring campaign performance, troubleshooting issues, and implementing corrective actions to meet campaign objectives
- Generating campaign reports, analyzing performance data, and providing actionable insights and recommendations
- Working with ad-serving platforms to ensure accurate campaign setup, tracking, and delivery
- Maintaining high standards of quality assurance and operational excellence across all campaigns
- Managing multiple client campaigns simultaneously while adhering to timelines and business goals
- Collaborating with internal teams to improve campaign processes, workflows, and efficiencies
To qualify for this role, you will need:
- 4-5 years of experience in Digital Media, Ad Operations, Campaign Management, or Digital Advertising
- Basic understanding of ad-serving and advertising platforms such as Google Ad Manager (GAM) and DSPs
- Strong communication and stakeholder management skills with the ability to collaborate effectively across teams and clients
- Good analytical skills with proficiency in Microsoft Excel and Google Sheets for reporting, data analysis, and performance tracking
- Strong problem-solving abilities with keen attention to detail
- Ability to independently manage multiple campaigns simultaneously with a high sense of ownership and accountability
- Comfortable working in a fast-paced environment and managing multiple priorities effectively
Preferred skills include:
- Understanding of digital advertising metrics, campaign optimization, and performance analysis
- Experience in troubleshooting campaign delivery and tracking issues
- Familiarity with programmatic advertising concepts and digital media ecosystems