Description
We're looking for a B2B Growth Marketing Lead to accelerate the growth of Wise Business across APAC. This is a senior, hands-on role for an exceptional B2B growth marketer.
You'll identify the markets, customer segments and opportunities with the greatest growth potential, then turn those choices into locally relevant campaigns that acquire valuable business customers.
Your mission is to make APAC a major contributor to Wise Business growth by building a repeatable engine that identifies the region's best opportunities and turns them into locally relevant, commercially effective campaigns.
Responsibilities:
- Own the B2B growth strategy for APAC, using customer, market, product and commercial evidence to prioritise the most attractive opportunities.
- Develop and execute locally relevant, integrated campaigns that acquire valuable business customers across self-serve and sales-assisted journeys.
- Translate customer problems into clear growth hypotheses, propositions, campaign briefs, channel plans and measurement approaches.
- Work hands-on with specialists across content, events, paid search and other channels to take campaigns from idea to market without losing strategic quality or pace.
- Partner closely with Product Marketing and Sales on the Go-To-Market Plan and our ideal customer profiles delivering crucial market feedback.
- Connect campaign performance to new business profiles, customer quality, downstream value and payback.
- Build credible business cases for regional investment outside established marketing activity.
- Use performance and customer evidence to decide what to scale, improve, stop or redirect.
- Build a strong operating rhythm with the APAC Regional Marketing Lead and regional stakeholders.
- Identify and propose issues or improvements to Wise Business from a regional product perspective.
Qualifications:
- Deep B2B growth marketing experience with meaningful commercial outcomes.
- Exceptional, hands-on growth marketer with experience setting strategy, writing briefs, shaping propositions and working through funnel problems.
- Experience building growth across multiple markets with understanding of APAC's diverse audience.
- Ability to identify and prioritise valuable B2B audiences, uncover customer problems and turn insights into focused acquisition propositions.
- Understanding of both self-serve and sales-assisted acquisition and how Marketing and Sales can operate as one connected growth system.
- Commercially grounded decision-making using acquisition cost, conversion, customer quality, payback and lifetime-value considerations.
Nice to haves:
- Experience in B2B SaaS marketing.
- Experience in B2B fintech, payments, financial services or comparable technology platforms.
- Direct experience growing a business in Singapore, Southeast Asia or other APAC markets.
- Experience marketing to freelancers, micro-businesses, small businesses, agencies, consultancies or startups.
- Experience with cross-border, multi-currency or international-expansion products.