Director of Demand Generation

We're looking for a proven B2B Demand Generation leader to own and scale our demand generation engine, reporting directly to the CMO. As Director of Demand Generation, you'll be responsible for driving predictable, scalable pipeline across self-serve and sales-led motions.

You’ll lead a high-performing team across all channels including paid media, SEO, ABM, Field Marketing and funnel conversion, working cross-functionally with Product, Sales, and RevOps to drive outcomes.

Responsibilities:

• Own and drive the demand strategy: Lead the global demand generation function across PLG and sales-led motions, aligning to our GTM strategy, ICPs, and revenue goals.
• Deliver full-funnel pipeline growth: Drive consistent, scalable pipeline across channels (paid, SEO, ABM, lifecycle, web), tailored by segment, persona, and motion.
• Build and scale repeatable programs: Design and execute high-impact, segment-specific campaigns that convert across startup, scale-up, and mid-market/enterprise tiers.
• Develop our ABM motion: Create and optimise 1:1, 1:few, and 1:many programs to engage and accelerate high-value accounts in our upmarket GTM.
• Partner cross-functionally to win: Align tightly with Sales, Growth, Product Marketing, Brand, and Web to deliver connected campaigns and shared pipeline outcomes.
• Fuel pipeline with takedown campaigns: Activate targeted compete, product, and vertical plays in partnership with Rev Marketing and PMM.
• Drive performance and experimentation: Own the reporting, optimisation, and attribution across the funnel, from signups and PQLs to revenue, using data to drive constant iteration.
• Leverage AI to gain execution edge: Use AI to accelerate testing, targeting, personalisation, and workflow automation at scale.
• Build the systems to scale: Ensure the right martech, data infrastructure, and operating cadence is in place to support repeatable, insight-led growth.
• Lead a high-performing team: Hire, coach, and inspire a team of channel owners, strategists, and ops leads, driving clear accountability and shared outcomes.

Requirements:

• Experienced B2B SaaS leader with 8+ years in marketing and 3+ years owning pipeline at Director or equivalent level, across both PLG and sales-led motions.
• Proven demand driver who's built and scaled high-performing demand engines that deliver signups, PQLs, SQLs, and revenue at pace.
• Full-stack channel expertise across paid media, SEO, ABM, lifecycle, web, and know how to integrate them into a cohesive, data-led system.
• Commercially fluent: you track CAC, velocity, LTV, and attribution with rigor, and use insight to guide prioritisation and budget allocation.
• Segment-savvy and motion-aware: you know how to tailor strategy by GTM motion (PLG vs sales-led) and segment (startup, scale-up, mid-market).
• AI-literate and experimentation-led: you constantly seek edge through automation, personalisation, and fast-cycle testing.
• Strong cross-functional operator: you partner tightly with Sales, Growth, Product Marketing, and Web to drive shared pipeline outcomes.
• People-first leader: you hire and scale high-performing teams with clarity, accountability, and a bias for impact over activity.

Benefits:

• Attractive salaries
• Stock options
• Unlimited holidays
• Enhanced parental leave
• Retirement plans
• Private healthcare
• Well-being initiatives
• Annual learning fund
• Regular internal and external training