Description
We are seeking a Senior Director, Portfolio and Channel Marketing to lead U.S. portfolio marketing strategy across a complex HIV and specialty portfolio.
The successful candidate will lead integrated portfolio and multi-brand strategies in partnership with brand teams and cross-functional partners to strengthen brand priorities and deliver greater impact.
Key responsibilities include:
- Leading portfolio-wide HCP engagement and education strategy, including speaker programs, peer-to-peer education, and multi-brand programs
- Overseeing program operations and establishing governance, controls, and accountability for compliant execution
- Developing portfolio resources, tools, and engagement models that help account teams meet the needs of IDNs and corporate accounts
- Leading commercial KOL strategy aligned with current and future portfolio priorities
- Coordinating U.S. commercial medical conference and congress strategy and operations
- Leading integrated marketing initiatives that span brands and lifecycle stages
The ideal candidate will have:
- A Bachelor's Degree and 10+ years of commercial experience, including sales or marketing
- 8+ years of experience in leading and managing teams
- 6+ years of experience in US pharmaceutical/biotech in-line brand marketing
- 4+ years of experience in strategy development and execution
- Experience with data-driven decision making, forecasting, and resource allocation
We offer a comprehensive benefits program, including:
- Competitive salary
- Opportunities for career growth and development
- Collaborative and dynamic work environment
At ViiV Healthcare, we are committed to leaving no person living with HIV behind. We believe in fostering a culture of inclusion and diversity, and we are dedicated to making a positive impact on the lives of those affected by HIV.
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