Product Marketing Manager

We are seeking a strategic, data-driven Product Marketing Manager to own the inbound and growth product marketing strategy for Weave's AI-powered healthcare solutions.

This role will be the expert on Weave's key verticals, map out their unique workflows, and translate our value proposition into accelerated pipeline and revenue.

Responsibilities:

• Market Strategy & Positioning: Define and own the GTM strategy for Mid-Market and Enterprise segments.
• Customer Validation & ROI: Cultivate a robust collection of market-based narratives that showcase the impact of Weave.
• Buyer Journey Mapping: Map the complex enterprise buying committee.
• Sales Partnership: Act as the strategic partner to our Mid-Market and Enterprise Sales leaders.
• Market Intelligence: Conduct deep-dive research into industry trends and macroeconomic factors affecting large-scale healthcare providers.
• Competitive Intelligence: Monitor and analyze the competitive landscape within the healthcare communication and practice management space.

Requirements:

• 3-8 years of Product Marketing experience in B2B SaaS, with a proven track record of managing a specific industry vertical or business unit.
• Preferably, 2 years of experience focused on Mid-Market or Enterprise SaaS and/or vertical experience in Dental or Vet.
• Market Expert: You understand that "Enterprise" isn't just "SMB but bigger."
• Market Research: You enjoy digging into market data and talking to customers to find the "hidden" pain points that competitors are missing.
• Exceptional Writing: Ability to take complex technical jargon and turn it into simple, compelling copy.
• Communication: Strong and clear speaking and written communication skills to find alignment, drive results, and influence outcomes with multiple stakeholders across teams.
• Lifecycle & Expansion Marketing: Experience with customer marketing, cross-sell/upsell strategies, or customer migration campaigns, preferably within a B2B SaaS environment.
• Cross-Functional Leadership: Exceptional ability to influence and collaborate with Product Managers, Growth Engineers, Sales Leaders, and external partners without formal authority.

Nice to Have:

• Passion for improving the success of Weave customers and our mission of delivering better healthcare experiences for every practice, patient, and interaction.
• Familiarity with B2B SaaS, healthcare, dental, or patient communication software.
• Experience with CRM tools, survey and interview recording tools, data analysis tools, and/or internal enablement tools.
• Bias for action and a strategic mindset.