Description
We are looking for a Manager - Growth & Storefront to join our team at Swiggy Instamart. As a key member of our growth team, you will be responsible for driving growth and storefront initiatives.
Responsibilities:
- Own the marketing budget and key performance indicators (KPIs) such as Customer Acquisition Cost (CAC), Retention, and Brand Health metrics.
- Manage the digital storefront and merchandising, deciding on CTR and AOV.
- Optimize the user journey from app install to order placed, identifying drop-off points and implementing A/B tests.
- Execute the pricing strategy for the target segment, managing backend configurations of coupons, slash-pricing, and bundle deals.
- Own the brand's presence on the Apple App Store and Google Play Store, optimizing keywords, screenshots, and descriptions.
- Design and execute growth hacks to ensure the brand's continuous growth.
- Develop and manage automated in-app notifications, nudge banners, and gamified elements to retain users.
- Work with the supply chain team to ensure real-time stock availability on the app.
- Partner with engineering to track user actions via tools like Google Tag Manager, Clevertap, or Mixpanel.
Qualifications:
- 4-5 years of experience in E-commerce Category Management, Growth Product Management, or App Merchandising.
- Experience in food-tech, grocery-tech, or mass-market D2C brands is a plus.
- Result-oriented, data-forward, and problem-solving approach with a focus on customer, consumer, and category insights.
- Comfortable with no-code dashboarding, CMS tools, and marketing automation platforms.
- Expert-level skills in Excel/SQL and data visualization tools (Tableau/PowerBI).
- Proficiency in marketing analytics tools to derive insights from complex data sets.
- Strong communicator with excellent written and verbal communication skills.
- Ability to manage short-term needs with long-term strategic bets.
- Tenacity to develop ideas independently and thrive in a fast-paced start-up environment.