Description
We're looking for an AI Product Manager, Growth Marketing to shape and scale self-optimizing paid marketing systems for Growth. You'll set the strategy and operating model, and guide the agentic infrastructure that brings it to life.
Responsibilities:
- Map how geo, audience, creative, spend, measurement, experimentation, and platform constraints interact; establish an operating model that turns those signals into hypotheses, tests, and clear kill/scale decisions, with agents supporting execution.
- Build a deep understanding of onboarding and activation, and how paid acquisition connects to downstream user quality; partner with Growth PM and Ecosystems PM on meaningful improvements.
- Establish how AI and agents can strengthen the end-to-end decision system,from analysis and hypothesis generation to creative and audience development, experiment QA, and reusable workflows,improving decision quality, not only execution speed.
By the end of year one:
- Graduate the program from managing the experimental budget to managing the majority of paid spend, while maintaining efficiency and Notion’s quality bar for ad creative.
- Establish stronger measurement and a clear, connected view of which experiments move which metrics, why they work, and how results vary by user cohort; use that understanding to shape more personalized experiences.
- Turn the system into a repeatable model for Demand Generation, raising the standard for experimentation, measurement, and agentic marketing infrastructure across the organization.
Requirements:
- Strong systems fluency across APIs, automation pipelines, and agentic systems.
- Deep paid-growth subject matter expertise across platforms such as Meta, LinkedIn, and Google.
- Expert measurement and performance-analysis judgment: you can interpret geo, cohort, creative, and spend signals in context, identify meaningful patterns, understand what is driving them, and make clear kill/scale decisions.
- Strong product and systems judgment across technical and marketing domains, with the ability to connect the parts into a coherent strategy and translate an ambiguous frontier into a system with a high quality bar.
- High-agency cross-functional ownership: you can work across BizOps, Strat Fin, Growth, Ecosystems, and Marketing to align decisions and deliver the full loop from strategy through operating model and infrastructure to outcomes.