Description
The Distributor Partner Specialist - Impulse role ensures effective execution of Red Bull Distribution and Trade Marketing targets through management of Distribution Partners in an assigned region.
Responsibilities:
- Support the business planning process with the Line Manager and Distribution Partner (DP)
- Develop and implement the Trade Marketing Calendar and Commercial Annex
- Track and report key performance indicators related to trade marketing
- Build strong relationships with departments within the DP
- Ensure DP implementation of Perfect Store standards
- Coach and work with DP Sales Force for executional excellence
- Provide data for Red Bull internal reporting processes
Key Results and Deliverables:
- Implement DPS Routines as per agreed calendar
- Implement a comprehensive Trade Marketing Calendar and Commercial Annex
- Support achievement of Business Plan objectives and KPIs
- Ensure effective execution and evaluation of trade marketing and consumer promotions
- Deliver on agreed individual targets and assignments
Requirements:
- University degree
- Proven operational achiever with strong business acumen
- Excellent influencer with negotiation skills
- Highly numerate and analytical
- Clear ability to implement successful trade marketing plans
- Excellent communication and training skills
- Experience with basic administrative programs (Windows, Internet Browsers, Word, PowerPoint, Excel)
- In-depth knowledge of trade and competitive environment
- Fluency in English
- Minimum 5 years of sales experience in the consumer goods industry (beverage preferred)
- Knowledge of the open market/off-trade business environment in Lagos