Description
The Creative Strategist in Advisors Creative Desk develops data-driven brand and communication strategies, translating consumer, cultural, and market insights into clear strategic direction for creative teams.
Responsibilities:
- Develop and execute brand, creative and communication strategies for clients that align to the brand and objectives, factoring in data-informed insights.
- Ensure smooth handover and understanding of the creative strategy to the respective Creative Manager, jointly briefing the creative development team to enable execution.
- Support Creative Managers with smaller client project creative ideation sessions as needed.
- Participate in creative ideation sessions for larger client projects of strategic importance.
- Manage multiple briefs and projects at one time.
- Input to estimating, negotiating and agreeing timescales with Creative Strategy Managers.
- Conduct extensive research for each project, using primary and secondary data sources to gather market intelligence, analyse the category and consumers.
Requirements:
- Minimum of 8 years' strategic experience within leading advertising agencies.
- Demonstrated success in high-impact, big-budget integrated marketing campaigns.
- Proven expertise in developing comprehensive brand strategies, campaign planning, and managing full-funnel customer journeys.
- Strong understanding of consumer behavior, market research, and competitive analysis.
- Adept at defining client briefs and presenting concepts back to clients, drawing on research and data.
- Strong conceptual thinking, problem-solving skills, and the ability to communicate ideas effectively.
- Skilled at working under pressure.
- Bachelor's degree required; advanced qualifications such as a Master's degree in Marketing, Creative Communications, or MBA highly preferred.
- Must be open and available to travel as needed.
- Proficiency in English; additional languages are a plus, with Arabic considered a strong advantage.