Description
We're the world's leading consumer healthcare platform, supporting millions of patients across the US, Australia, the UK, Germany, Japan, Spain and Canada.
As a Performance Creative Strategist (f/m/d), you'll own creative strategy as a core performance growth lever for the German market, with a strong focus on Meta and paid social.
What you'll do
- Translate customer insights, market trends, and performance data into clear, execution-ready creative briefs for paid social (Meta-first, with TikTok and YouTube in scope).
- Build and manage creative testing frameworks: message hierarchies, testing roadmaps, and iteration plans that continuously improve performance.
- Partner closely with performance marketers to analyse creative performance (CTR, CVR, CPA, ROAS, hook rate, hold rate) and turn insights into new testable ideas.
- Scale what works: take winning concepts and spin them into multiple angles, formats, and variations for systematic testing.
- Brief, manage, and iterate with UGC creators, designers, and agencies, ensuring output is optimised for performance - not just aesthetics.
- Balance strategy and execution: reviewing performance dashboards in the morning, briefing creators and designers throughout the day, and refining hypotheses as results come in.
- Work at speed in a high-volume, experiment-driven environment where learning and iteration matter more than polish.
About You
- Experience in creative strategy, growth marketing, or performance creative, with deep exposure to Meta and paid social.
- Proven ability to write exceptional creative briefs that designers and copywriters can execute against, and that consistently unlock winning ads.
- German fluency (B2+), with a strong understanding of German customer behaviour and cultural nuance, and hands-on experience creating or localising campaigns for German-speaking audiences.
- Fluent in performance marketing metrics: you understand how creative impacts CTR, CVR, CPA, and ROAS across the funnel.
- Comfortable working with UGC creators and performance-led content, from briefing and iteration through to reviewing results.
- Highly collaborative, pragmatic, and comfortable with ambiguity. You thrive in fast-moving environments where priorities shift based on performance data.
- Experienced in systematic creative testing, by building frameworks, message hierarchies, and structured experiments rather than one-off ideas.
Why Join Us
- Make a real impact: help thousands of patients in Germany improve their health and quality of life
- High-performing, mission-driven team: join a team building Germany's leading digital healthcare brand
- Flexible hybrid working: we work 3 day a week in Berlin
- Equity: a real stake in the business through our employee stock program