Description
We are seeking a Marketing Analyst to support the achievement of business and marketing objectives with clients and partners. As a Marketing Analyst, you will develop and implement comprehensive marketing plans, execute campaigns and programs, and utilize data and analytics to measure marketing effectiveness and drive decision-making.
Key Responsibilities:
- Develop and implement comprehensive marketing plans in collaboration with account executives and stakeholders.
- Execute campaigns and programs, including promotions, events, marketing communications, sponsorships, partnerships, digital marketing, and sales support.
- Utilize data, analytics, and insights to measure marketing effectiveness and drive decision-making.
- Conduct analyses and research to support strategic planning and marketing plan development.
- Identify actionable consumer insights and opportunities through data analysis and consumer understanding programs.
- Ensure compliance with processes, controls, and brand standards.
- Manage marketing budgets and reporting.
- Collaborate with cross-functional teams to ensure data consistency and integrity.
- Design and update dashboards to communicate key performance indicators and campaign outcomes.
Qualifications:
- 2 or more years of work experience with a Bachelor's Degree or an Advanced Degree.
- Experience in media and marketing analytics.
- Experience in developing and implementing marketing plans.
- Experience in campaign execution and measurement.
- Experience in data analysis and reporting.
- Experience in collaborating with cross-functional teams.