Assistant Manager - Onboarding

Swiggy is India's leading on-demand delivery platform with a tech-first approach to logistics and a solution-first approach to consumer demands.

Role Objective: The objective of this team is to identify, onboard, and grow premium, high-CFT and trending outlets on Dineout, with a strong focus on being the first mover in acquiring high-potential restaurants before competitors.

Key Responsibility Areas (KRAs):

1. Identify Premium & High-Potential Outlets

• Identify premium restaurants and high-CFT outlets across priority markets.
• Track trending, upcoming, and high-demand restaurants that have strong customer pull.
• Build a pipeline of strategically important outlets based on brand value, CFT potential, customer demand, and market relevance.
• Proactively identify new restaurant launches and emerging premium brands.

1. Close Comp-Gaps for Premium Outlets

• Identify premium outlets that are already live on Z but are missing from Dineout.
• Prioritize and close these Comp-Gaps to ensure strong outlet coverage.
• Develop a systematic approach to track, prioritize, and convert high-value Z-Gap opportunities.

1. First-Mover Advantage

• Ensure Dineout is the first mover in onboarding high-value premium outlets, wherever possible.
• Track upcoming launches, competitor movements, and market trends to identify opportunities before other competitors.
• Build strong relationships with restaurant owners, management teams, and key decision-makers to secure early partnerships.
• Create a culture of proactive acquisition rather than reactive competitor-led onboarding.

Long-Term Scope of the Team: The role is expected to evolve beyond acquisition into end-to-end ownership of strategic premium accounts.

1. Account Management

• Build account management capabilities within the team for outlets onboarded by them.
• Maintain strong relationships with premium restaurant partners.
• Drive partner engagement, retention, and business growth after onboarding.
• Identify opportunities to deepen the relationship and increase business contribution.

1. Drive GOV Growth & Market Share

• Own and drive GOV growth from the premium outlet portfolio.
• Increase Dineout's market share within premium restaurant segments.
• Identify opportunities to improve outlet performance, customer transactions, and overall business contribution.

1. Exclusive Campaigns & Events

• Identify premium partners suitable for exclusive campaigns, partnerships, and events.
• Work closely with internal teams to conceptualize and execute differentiated campaigns.
• Leverage Scenes to create visibility and demand for premium restaurant partners.
• Build exclusive restaurant-led experiences and campaigns that strengthen Dineout's proposition for both consumers and restaurant partners.

Key Success Metrics:

• Number and quality of premium/high-CFT outlets identified.
• Premium outlet onboarding rate.
• Reduction in Z-Gaps.
• First-mover onboarding rate versus competitors.
• GOV generated from newly onboarded premium outlets.
• GOV growth from managed accounts.
• Dineout market share within the premium outlet segment.
• Number and quality of exclusive campaigns/events launched.

QUALIFICATIONS:

• Strong business development and sales orientation.
• Ability to identify and pursue high-value opportunities proactively.
• Strong understanding of the premium restaurant/F&B ecosystem.
• Excellent relationship-building and negotiation skills.
• Ability to work with data and identify business opportunities.
• Ability to transition from pure acquisition into strategic account management