Description
Analytic Partners is a global leader in commercial measurement and optimization, turning data into expertise for the world’s largest brands for 26 years. Our holistic approach to decisioning is powered by our industry-leading platform and team of experts, who help leaders make better decisions, faster – unlocking business growth and creating powerful customer connections.
We're hiring a Senior Manager of Sales Development based in our Singapore office. You'll open doors with enterprise marketing leaders, build relationships, and develop qualified new-business opportunities for senior business development colleagues to take forward and close. The position is hybrid and reports to the Asia Managing Director. This is an individual-contributor role focused on early-stage business development, not managing a sales team or having final negotiations.
Responsibilities
- Build a pipeline of qualified new-business opportunities through targeted research, cold calling, email outreach, and your own networking.
- Follow up on marketing-generated leads, establish initial relationships, and assess their relevance to our solutions.
- Work with local leaders and marketing to attend relevant industry events, represent Analytic Partners, and turn new connections into ongoing conversations.
- Research target companies, their marketing priorities, and the issues shaping their industries to make outreach relevant.
- Engage CMOs, heads of marketing, and other decision-makers in initial discovery conversations about business goals, measurement challenges, and potential needs.
- Nurture relationships over long enterprise sales cycles, coordinating follow-up with marketing and senior business development colleagues.
- Hand qualified opportunities to senior business development colleagues with clear context on stakeholders, initial needs, and agreed next steps; support continuity as they take ownership of the opportunity and closing process.
- Use thought-leadership content and solutions expertise to help prospects understand our approach to marketing and commercial decision-making.
- Maintain accurate Salesforce records of contacts, activity, qualification findings, and pipeline progress.
- Develop and progress qualified opportunities to support team revenue targets, prioritizing relevance and quality as well as activity.
Requirements
- At least 5-8 years of demonstrated success generating and qualifying enterprise opportunities for marketing data, analytics, or software solutions.
- Experience engaging enterprise marketing decision-makers in initial needs discovery.
- An understanding of consultative enterprise sales, multiple buyer stakeholders, and the persistence required for long sales cycles.
- The ability to discuss how data and analytics can improve marketing returns and business performance, and recognise when to bring in a solutions expert.
- Confidence building professional relationships through local industry events, networking, phone conversations, and written outreach.
- A proactive approach to researching prospects and creating opportunities, alongside effective collaboration with marketing and senior business development colleagues.
- Experience using Salesforce to maintain accurate contact and pipeline records and report on progress.
- Clear communication, active listening, and the ability to build rapport and trust with senior stakeholders.
- The ability to manage multiple prospect relationships and follow-through independently without losing detail or momentum.
Our Culture We hire the brightest talent and develop them into leaders. We foster a culture of PEOPLE, PASSION and GROWTH. We value our people, customers, and partners, and love what we do. Unlimited growth means unlimited potential.