Description
WUSA9, the TEGNA-owned CBS affiliate in Washington, DC, is seeking a Local Sales Manager. The Local Sales Manager (LSM) is responsible for growing market share and creating brand new TV/Digital business opportunities. The LSM manages and develops the Account Executives and Account Managers on the sales team and develops strategies to win over clients within the market.
Responsibilities:
- Recruit, retain, and effectively train ‘A’ sales and support talent for the team on how to sell TV and TEGNA’s large portfolio of digital products.
- Lead and develop a team of direct reports consisting of Account Executives, Account Managers and manage a handful of dotted-line reports.
- Supports sales staff with ride-along coaching, participating in client meetings, developing proposals, and other aspects of the full sales process.
- Identify market potential through lead generation and qualification.
- Develop a sales strategy for the team and everyone on the team to reach or exceed revenue goals for the station.
- Analyze each account to create and maximize ideal marketing executions for clients, and complete appropriate business activity reports and forecasts as required.
- Develop strong relationships with local clients, manage key local accounts with the team, and ensure top-shelf service is provided to all accounts.
- Review and adjust metrics to monitor sales/market share changes.
- Demonstrate a strong understanding of large-scale sports sponsorships, including building budgets, developing go-to-market strategies, and developing key relationships to maximize revenue opportunities.
Requirements:
- Minimum of 2 years of sales management experience
- Track record of successfully achieving or exceeding sales goals in the broadcast TV industry within fast-changing, dynamic environments, spanning all the facets of marketing solutions from linear TV to digital, including OTT.
- Established leadership skills and demonstrated ability to develop teams with elite sales and customer service skills.
- Strategic thinker and disciplined executor comfortable developing and making recommendations to senior management.
- Possess the ability to build inclusive and positive work culture to foster success for the sales team.
- Proficiency with Excel, Word, PowerPoint, Wide Orbit Sales, Salesforce, Wide Orbit Traffic & Wide Orbit Analytics, ComScore, Matrix, Media Monitors, and qualitative data.
- Ability to handle multiple tasks and projects effectively under deadline pressure.
- Attention to detail and accuracy.
- Ability to effectively solve problems.
- Strong presenter and communicator with internal and external customers and partners.
This position is also eligible for the Company's bonus plan(s). Pay Range $130,000-$160,000 USD
Benefits: TEGNA offers comprehensive benefits designed to safeguard the physical, mental and financial health of our employees and their families. TEGNA offers two medical plan options for full and part-time employees through Blue Cross Blue Shield of Texas, as well as access to dental and eye care coverage; fertility, surrogacy and adoption assistance; disability and life insurance.
Our 401(k) program offers full, part-time and temporary employees the opportunity to contribute 1% - 80% of their pay on a pre-tax basis to TEGNA’s 401(k). Contributions made up to the first 4% of pay are eligible for a 100% match from the company and are 100% vested from day one.
Regardless of participation in TEGNA medical plans, ALL employees and their eligible family members receive nine free virtual doctor’s appointments with a physician through Teladoc, and 12 free annual therapy sessions with a licensed clinician through Spring Health.
TEGNA offers a generous Paid Time Off (PTO) benefit as well as nine paid holidays per year.