NHS Sales Development Representative (Healthcare technology)

We are seeking a NHS Sales Development Representative to help build an NHS pipeline from the ground up for a pioneering healthcare technology business.

The successful candidate will identify, engage and qualify new opportunities across the NHS, then hand them to the commercial team to take through the sales cycle.

Key Responsibilities:

• Market mapping and prospecting: Use available data to map target ICBs, Trusts, GP Federations and CDCs. Prioritise those with a clear diagnostic need, backlogs or service redesign plans.
• Engagement: Run multi-channel outreach to secure first meetings with clinical and non-clinical stakeholders.
• Qualification and handover: Qualify opportunities against an agreed framework in Salesforce and build a strong top-of-funnel pipeline.
• Pipeline and insight: Keep CRM records accurate and report weekly on activity, pipeline throughput and conversion.

Requirements:

• 3+ years' experience in NHS-facing business development or account management.
• Experience selling into diagnostics, medical devices or digital health.
• A good understanding of NHS structures: ICBs, Trusts, PCNs, GP Federations and CDCs.
• Proven record of generating new pipeline and booking early-stage meetings with senior clinical and non-clinical stakeholders.
• Confident at cold outreach, structured discovery and qualification.
• Excellent written and verbal communication.
• Comfortable using CRM systems such as Salesforce, and LinkedIn.
• Self-motivated and organised, and comfortable working remotely.
• A full UK driving licence and willingness to travel occasionally.

Success Metrics:

• A steady flow of qualified opportunities handed to the commercial team each quarter.
• Strong conversion from early-stage meetings to qualified opportunities.
• New stakeholder relationships and clinical champions built across target accounts.
• High-quality CRM records and handover briefs.