Description
The Marketing Director - Ghana will lead marketing strategy, planning and implementation for Ghana, working closely with internal and external stakeholders to ensure that marketing priorities support and align to business goals.
The role will report into the Head of Marketing for Sub Saharan Africa. The individual will have responsibility for overseeing local Visa marketing teams and agency partnership order to maximize Visa’s performance in the key areas of revenue generation, transactions, payment volume and market share growth, PCE penetration and merchant acceptance - across both the physical and card-not-present (digital) environments.
Key responsibilities include:
- Leading the development of key marketing initiatives including those that drive Visa payment Volumes in Ghana
- Supporting product platforms, cross-border transactions/payment volumes, promotional/sponsorship initiatives
- Directing and managing country level marketing investments
- Ensuring full assessment and prioritization of country marketing strategies and plans against business and marketing objectives
- Driving profit and revenue growth
The successful candidate will have:
- 15+ years senior marketing experience in fast moving consumer goods, banking /financial services, or high tech industries
- Global and/or regional senior marketing responsibility across range of channels and businesses
- Strong track record in the management of external agencies and the development of effective, through the line campaign materials
- Strong business acumen and P&L management experience
- Exceptional leadership skills, with ability to inspire and motivate team
- Disciplined strategic thinker with superb analytical skills and ability to understand and use quantitative models