Description
We're seeking a Senior Director, GTM Product Marketing to join our team at Braze. As a leader in customer engagement platforms, we help brands build engaging relationships with their customers. This role is about turning product messaging and positioning into a field narrative that wins. You'll lead a small, agile team of GTM PMMs while staying hands-on in the work yourself.
Responsibilities
- Develop a compelling, coherent story for the field to carry into every conversation, by persona, segment, and stage of the funnel
- Own the system by which our products become legible to the GTM org: the plays, narratives, assets, and channels
- Enable technology and services delivery partners on our products and narrative, partnering strategically on launches and programs
- Own the GTM narrative for our in-house services and articulate the distinct value to our customers
- Lead and develop a team of GTM PMMs, setting priorities and raising the bar on craft
- Partner with field leadership daily, understanding where deals stall and how to translate product value into actionable language
- Translate complex technology into buyer-ready language and coach the field to do the same
- Use AI as a force multiplier, judiciously, to accelerate the work
- Prioritize ruthlessly, focusing on narratives, launches, and plays that move the needle for the business
- Spend time with customers, treating their time as a priority, not a luxury
How Success Is Measured Success in this role is measured against pipeline, product adoption, pipeline progression, and overall program impact. You'll be expected to show that connection clearly and consistently.
Requirements
- 10+ years of experience in Product Marketing, GTM/field marketing, or a closely related GTM function
- Experience leading and developing people
- Track record of building field-facing narratives and enablement that influenced pipeline, deal velocity, or win rates
- Deep experience in B2B SaaS, ideally in martech, with strong command of the competitive and AI landscape
- Proven ability to translate complex technology into buyer-ready language
- Experience building joint go-to-market motions with technology or services delivery partners
The Details
- Reports to: VP of Product Marketing
- Location: Hybrid; must be based in one of our hub cities , New York (HQ), San Francisco, Chicago, or Austin
- Travel: Up to 30%
What We Offer
- Competitive compensation that may include equity
- Retirement and Employee Stock Purchase Plans
- Flexible paid time off
- Comprehensive benefit plans covering medical, dental, vision, life, and disability
- Family services that include fertility benefits and equal paid parental leave
- Professional development supported by formal career pathing, learning platforms, and a yearly learning stipend
- A curated in-office employee experience
- Opportunities to give back to your community
- Employee Resource Groups
- Collaborative, transparent, and fun culture