Description
Braze seeks a Director, Lifecycle Marketing to lead the next evolution of its lifecycle marketing function, building and developing a high-performing team while defining strategies that drive meaningful engagement across both prospect and customer audiences.
The successful candidate will be a strategic, data-driven leader who can translate customer insights and business priorities into innovative, scalable lifecycle programs. They will partner closely with Product Marketing, Product, Customer Success, Revenue teams, Marketing Operations, and other stakeholders across the business to ensure Lifecycle Marketing is a strategic driver of customer value and business growth.
Key responsibilities include:
- Defining and leading the next evolution of Braze's lifecycle marketing strategy
- Building, leading, and developing a high-performing Lifecycle Marketing team
- Owning and optimizing lifecycle programs spanning prospect nurturing, customer onboarding, product activation, adoption, engagement, and expansion
- Developing and scaling product adoption strategies that help customers discover, activate, and realize value from Braze's evolving portfolio of products
- Partnering closely with Product, Product Marketing, Customer Success, and Revenue teams to identify adoption barriers and develop targeted lifecycle programs
- Leading the development of sophisticated audience strategies, segmentation frameworks, and personalized customer journeys
- Establishing a comprehensive lifecycle measurement framework that connects program performance to business outcomes
- Building a rigorous culture of experimentation and continuous optimization
- Serving as a strategic leader for Braze-at-Braze initiatives
- Championing the thoughtful adoption of AI and emerging technologies within Lifecycle Marketing
- Collaborating with Integrated Campaigns, Regional Marketing, and other Demand Generation teams to develop prospect nurture strategies
- Partnering with Customer Advocacy and Community teams to create coordinated customer experiences
- Establishing scalable processes, systems, and cross-functional ways of working
The ideal candidate will be a strategic, data-driven marketing leader with a proven track record of developing and scaling programs that drive prospect conversion, product adoption, customer engagement, retention, and expansion within B2B SaaS organizations. They will have strong executive communication skills, with the ability to articulate strategy, influence senior stakeholders, and bring cross-functional teams together around shared priorities.
Braze offers a comprehensive Total Rewards package, including competitive compensation, equity grants, retirement and Employee Stock Purchase Plans, flexible paid time off, comprehensive benefit plans, family services, professional development opportunities, and a curated in-office employee experience.