Description
We're seeking a Senior Director, GTM Product Marketing to join our team at Braze. As a leader in customer engagement platforms, we help brands build engaging relationships with their customers. This role is based in New York City and is a hybrid position.
The successful candidate will be responsible for turning core messaging and positioning into a field narrative that wins. You'll lead a small, agile team of GTM PMMs and stay hands-on in the work yourself. Your goal will be to ensure everything brought to market is visible, understandable, and sellable across Sales, Sales Engineering, Customer Success, and Partnerships.
Key Responsibilities:
- Develop a compelling field narrative that resonates with different personas, segments, and stages of the funnel
- Own the system for making product information accessible to the GTM organization
- Collaborate with technology and services delivery partners on go-to-market strategies
- Lead and develop a team of GTM PMMs
- Work closely with field leadership to understand deal needs and translate product value into actionable language
- Simplify complex technology for buyer-ready language
- Prioritize ruthlessly to focus on high-impact narratives and launches
- Engage with customers to inform messaging and roadmap decisions
How Success Is Measured:
- Pipeline growth
- Product adoption
- Pipeline progression
- Overall program impact
Requirements:
- 10+ years of experience in Product Marketing, GTM/field marketing, or a related function
- Proven track record of building effective field-facing narratives and enablement
- Deep experience in B2B SaaS, preferably in martech
- Strong understanding of AI innovations and the competitive landscape
- Exceptional writing, presentation, and communication skills
- Experience leading and developing people
What We Offer:
- Competitive compensation ($166,000 - $245,000/year)
- On Target Earnings (OTE) between $191,000 and $273,000/year
- Comprehensive Total Rewards package, including equity grants
- Flexible working arrangements
- Professional development opportunities
- Curated in-office experience
- Community engagement initiatives
Location:
- Hybrid; must be based in New York City, San Francisco, Chicago, or Austin
Travel:
- Up to 30%