Description
The China Strategy team at HKUST Business School is seeking a motivated, creative and platform-savvy professional to join our team.
The successful candidate will mainly be responsible for content planning and material production for WeChat Channels, Xiaohongshu and other relevant platforms, supporting the School’s branding, engagement and China Mainland market outreach.
Key Responsibilities
- Planning and executing social media content strategy for WeChat Channels, Xiaohongshu and other relevant accounts
- Creating, shooting and editing short-form videos and photo content
- Tracking content performance and optimizing based on data, audience insights and platform trends
- Ensuring brand consistency, content compliance and approval processes
- Supporting other marketing and China Strategy initiatives as assigned
Requirements and Key Qualifications
- A bachelor’s degree in Marketing, Communications, Media, Film, Business or a related field, with at least 2 years of relevant work experience
- Hands-on experience in social media marketing, content creation or video production
- Shooting and basic editing skills; familiarity with basic tools such as CapCut, Canva, Photoshop, etc.
- Good command of written and spoken English and Mandarin; Cantonese would be an advantage
- Strong content sense, with the ability to judge pacing, storytelling and platform fit
- Creativity, trend-awareness and understanding of viral content mechanics would be preferred
- Good organizational, analytical and problem-solving skills, with the ability to manage multiple tasks independently
- Good interpersonal and communication skills, with a collaborative, responsible and service-oriented approach
- A portfolio of social media accounts, videos or campaigns produced is required
The successful candidate may be required to work outside normal office hours, including weekends, and at the main campus or other designated locations as operational needs arise.
Starting salary will be commensurate with qualifications and experience. Fringe benefits including annual leave, medical and dental benefits will be provided. A gratuity will be payable upon successful completion of contract.