Description
The Content and Digital Experience Manager, Digital Sales, AP develops customer-centric narratives, campaigns, and digital content that bring AP Digital Sales go-to-market priorities to life. Working with Product, Sales, Marketing, Sales Readiness, and regional stakeholders, this individual translates Visa's products, solution bundles, sales plays, and thought leadership into clear business stories that resonate with customers across Asia Pacific.
Responsibilities:
- Develop and execute content strategies aligned with AP Digital Sales priorities, go-to-market initiatives, solution bundles, and sales plays.
- Create persona-based, business challenge-led narratives tailored to different customer types, segments, markets, and stages of growth.
- Translate complex payments, risk, analytics, Visa Direct, and Value Added Services capabilities into clear customer value propositions and business outcomes.
- Design digital-first experiences that help AP Digital Sales scale engagement from one-to-one interactions to one-to-many and self-service models without compromising customer experience.
- Use AI, automation, content personalization, digital engagement platforms, and conversational technologies to create relevant and scalable customer journeys.
- Measure content effectiveness through engagement, campaign performance, pipeline influence, and seller adoption.
Requirements:
- 8 years of experience in content marketing, content strategy, digital marketing, product marketing, customer engagement, or related roles.
- Proven experience developing customer-facing content, campaigns, and thought leadership that support go-to-market priorities, customer acquisition, and business growth.
- Strong storytelling and communication skills, with the ability to translate complex products, solutions, and technical concepts into compelling customer-centric narratives.
- Experience partnering with cross-functional stakeholders across Product, Sales, Marketing, Customer Success, and regional teams to deliver content and engagement initiatives.