Description
We are seeking an Omnichannel & Content Associate to run always-on content and campaigns for Pfizer Hong Kong.
You will own social and video content end-to-end,from brief through medical/legal review to publishing and boosting,across our owned channels (Pfizer Hong Kong YouTube, Facebook and Instagram) and paid media (paid social, SEM and programmatic).
Responsibilities
Content Production
- Run the content calendar for Pfizer Hong Kong social channels, including regular disease-education posts: briefing, Chinese/English copywriting, design coordination, medical/legal submission, and scheduling.
- Coordinate video series (e.g., doctor Q&A, patient stories) from outline and script through shoot, post-production, subtitles, metadata, and publishing, working with Marketing, Medical, healthcare professionals, and production houses.
- Drive ideation for social and video content, and review agency-developed content to ensure fit to objectives, brand voice, and compliance.
Omnichannel Campaigns
- Execute always-on and direct-to-consumer campaigns across paid social, SEM, and programmatic with media agency partners: briefs, ad copy, tracking set-up, budget pacing, and wrap-up reports.
- Turn agency reports into regular performance updates for brand teams, with concise narratives and clear next steps.
- Plan content boosting on owned channels and support measurement readiness by maintaining clean tagging, trafficking details, and documentation suited for a regulated setting.
- Handle vendor administration, including quotes, purchase orders, invoices, and talent consent forms.
Search, AI Visibility & Social Listening
- Audit how focus brands appear in Google search, AI Overviews, and AI assistants (e.g., ChatGPT, Perplexity), identify content gaps, and build a content roadmap to close them, including with medical group partners.
- Use social listening insights to shape content topics, and work with analytics colleagues to keep content and AEO/GEO dashboards up to date.
AI & Intelligent Automation
- Leverage AI tools (including Copilot) to create compliant content faster,drafts, variations, visuals, and video assets,following internal AI governance and approval processes.
- Build simple AI agents and automations for content and campaign workflows (e.g., claim pre-checks, video metadata, report summaries), working with the team’s automation lead on larger use cases.
- Help drive internal adoption by co-running AI sharing sessions and newsletters, and capture outcomes at a high level (e.g., time saved, quality improvements) to inform continuous improvement.
Governance & Ways of Working
- Uphold medical/legal approvals, brand standards, and documentation practices appropriate for a regulated industry.
- Maintain the promotional materials expiry tracker and drive timely renew or withdraw decisions with brand teams.
- Collaborate effectively with Marketing, Medical, Data/Analytics, and agency partners to meet quality bars and timelines.
What You'll Gain
- End-to-end exposure to how content, channels, and analytics connect to business outcomes.
- Hands-on experience with campaign performance measurement and AI search visibility (AEO/GEO) that inform real decisions.
- Practical AI skills using modern tools (including Copilot) to speed up content creation, build simple automations, and boost productivity.
- Cross-functional collaboration across marketing, medical, and analytics teams, building stakeholder and project-management muscle.
- Category understanding in a complex, highly regulated healthcare environment,ideal for long-term growth in marketing, analytics, or commercial excellence.
Qualifications
- 1–2 years of experience in digital marketing, content operations, or marketing analytics (agency or in-house).
- Hands-on experience with always-on programs across paid social, SEM, or programmatic, and with platforms such as Meta Business Suite and YouTube Studio.
- Experience coordinating video or social content production with agencies or vendors; comfortable with campaign data, spreadsheets, and tagging standards.
- Strong communication skills: turns data and creative ideas into crisp, actionable narratives.
- Comfortable working with agencies and cross-functional partners in a structured, compliance-oriented environment.
- Strong copywriting skills in written Chinese (including Cantonese) and English.
- Healthcare or pharmaceutical experience is a plus but not required.
Core Competencies
- Think out of the box: brings fresh ideas to content, channels, and measurement.
- To-do/can-do attitude: proactive, resourceful, and biased toward action.
- Campaign ownership: owns timelines and quality across all deliverables, and makes clear who owns each step.
- Operational rigor: calendar discipline, QA mindset, and meticulous documentation.
- Collaboration & communication: builds trust and momentum with cross-functional teams and partners.
- Learning mindset: eager to experiment, iterate, and adopt new tools (including AI).