Description
iCapital is looking for an Alternatives Content Marketing Vice President to lead marketing strategy and content for its partnership with a leading wealth management client.
The goal is to accelerate advisor engagement and adoption of alternative investments across the channel.
Responsibilities:
- Own the marketing strategy and content roadmap for the partnership with client's alternatives channel, aligned to business priorities, sales objectives, product launches, and advisor adoption goals.
- Develop proactive ideas and content event programs that expand advisor understanding, engagement, and use of alternatives.
- Partner closely with business stakeholders to identify audience needs, adoption barriers, and commercial opportunities.
- Translate alternative investment strategies, products, and platform capabilities into differentiated, accessible messaging for advisors and their clients.
- Create and oversee short and long-form content, presentations, campaigns, and advisor resources.
- Design programs that help advisors progress from foundational learning to confident client conversations and implementation, including tiered education for fundamental, intermediate, and advanced audiences.
- Partner with iCapital Research and other subject matter experts to turn timely insights into relevant, channel-ready content and activation opportunities.
- Establish a disciplined content and campaign calendar that balances education, market-relevant insights, product priorities, and sales enablement needs.
Qualifications:
- 10+ years of relevant experience in marketing strategy, content marketing, product marketing, or sales enablement, preferably within asset management, private markets, or wealth management.
- Bachelor's degree in marketing, finance, or a related field; CFA or CAIA designation is a plus.
- Strong knowledge of alternative investments and the wealth management ecosystem; specialized asset class and/or product expertise.
- Demonstrated ability to develop marketing strategies that support advisor engagement, product adoption, and commercial growth.
- Strong understanding of financial advisors, intermediary distribution, advisor education, and the role of content across the client journey.
- Exceptional writing, editing, positioning, and storytelling skills, with the ability to simplify complex investment concepts.
- Proactive, solutions-oriented approach and the judgment to identify opportunities, set priorities, and advance work in a fast-paced and complex environment.
- Strong analytical and project management skills, including the ability to connect marketing activity to measurable business outcomes.
- Able to manage multiple priorities while maintaining a high standard of quality, responsiveness, and accountability.
Benefits:
- The base salary range for this role is $165,000 to $185,000.
- iCapital offers a compensation package which includes salary, equity for all full-time employees, and an annual performance bonus.
- Employees also receive a comprehensive benefits package that includes an employer-matched retirement plan, generously subsidized healthcare with 100% employer-paid dental, vision, telemedicine, and virtual mental health counseling, parental leave, and unlimited paid time off (PTO).
- Employees in this role will work in the office Monday-Thursday, with the flexibility to work remotely on Friday.