Description
The Account Based Marketing (ABM) Manager will drive new business acquisition through targeted account-based marketing strategies in Japan. This role focuses on new business acquisition, working closely with sales to identify, prioritize, and engage high-value accounts.
Responsibilities:
- Develop and execute account-based marketing strategies focused on new customer acquisition
- Design and implement integrated marketing programs across digital, events, content, and partner channels
- Drive alignment between Marketing and Sales to ensure pipeline generation and revenue impact from ABM programs
- Manage and optimize ABM campaign performance, including engagement metrics, pipeline contribution, and ROI
- Leverage marketing automation, AI and data tools to personalize engagement at scale
- Continuously improve ABM tactics through data-driven insights and experimentation
Collaboration and Interface:
- Strong collaboration skills with Sales and experience in Sales-Marketing alignment models
- Collaborate with cross-functional teams including Brand, Digital, Partner Marketing, and Industry Marketing to deliver cohesive campaigns
- Collaborate with other Account-based Marketers, Partner Marketers, Marketing Operations partners to ensure programmatic execution of personalized campaigns to targeted accounts
Minimum Qualifications:
- 5+ years of experience in B2B marketing, preferably in high-tech or software industries
- Hands-on experience in Account Based Marketing, demand generation, or enterprise marketing
- Experience working in matrixed and cross-functional organizations
- Proficiency in marketing automation platforms and CRM systems (e.g., Marketo, Salesforce)
- Strong analytical skills with the ability to interpret marketing metrics and optimize performance
- Experience creating personalized content and campaigns targeting specific personas and accounts
- Fluent in Japanese and Business-level fluency in English
- Demonstrated ability to thrive in a fast-changing, ambiguous environment, with a strong sense of ownership to independently make decisions and drive initiatives end-to-end
- Knowledge of the Architecture Engineering and Construction & Manufacturing industry is a strong advantage
- Estimated 20% travel required