Description
As a Culture Marketing Manager, you will contribute to Red Bull's goal of continuously developing unique stories and initiatives that resonate with our target audiences, strengthening existing consumer relationships and reaching new ones.
You will be part of the Marketing Team, collaborating closely with other departments to implement and further develop existing concepts in the music and dance areas, and create new, unique initiatives aligned with the global marketing strategy. This involves intensive collaboration with Austrian creatives to generate new ideas for events and content, and implementing them. You will also integrate Red Bull as a brand and product into existing and potential external partnerships and events, and strengthen our network in the scenes.
Key responsibilities:
- Conceive and implement culture events in coordination with internal and external stakeholders.
- Collaborate with the Red Bull Media Network to optimize the utilization and expansion of our culture marketing initiatives.
- Sustainably expand the Red Bull Culture Network in the music and dance scenes, ensuring product listings and availability in collaboration with the sales department.
- Manage artist and dancer relationships within the framework of annual cooperations and/or limited-time projects.
- Provide creative and administrative support in the business planning process.
- Independently manage budgets and projects, focusing on details.
Requirements:
- At least 5 years of experience in project management of creative and music projects, with extensive experience in collaboration with creatives, agencies, live production, event dramaturgy, and consumer experience.
- Existing basic network in the Austrian creative and music scene (artists, agencies, labels, organizers, media).
- Team lead and teamworking skills, with experience in cross-departmental project work, management, and communication with internal and external stakeholders.
- Experience in artist booking (negotiation, contracts, advancing, rights clarification, etc.).
- Interest, drive, and ambition to bring new ideas to implementation and continuously drive development processes in projects.
Benefits:
- Attractive salary packages oriented to current market salaries.
- Opportunities for personal development and growth.
- Diverse and inclusive work environment.
Location: Red Bull offers inspiring workplaces across Austria, including our global headquarters at Fuschlsee, the Red Bull Base in Salzburg, our media campus in Wals-Siezenheim, and our publishing location in Vienna.