Description
Diageo is seeking an Activation Executive to translate approved commercial priorities into customer-centric executions across assigned channels and geographies.
The Activation Executive will be responsible for ensuring activations are delivered on time, in full, and to agreed quality standards, while creating measurable value for customers, shoppers, consumers, and Diageo.
Key responsibilities include:
- Spending approximately 70% of time in market, visiting customers, supervising activations, coaching distributor and agency teams, and identifying opportunities to improve visibility, shopper conversion, customer experience, and Rate of Sale (ROS)
- Developing customer intimacy by understanding outlet needs, execution challenges, and growth opportunities
- Managing activation agencies and execution partners on a day-to-day basis
- Coordinating day-to-day agency work, validating execution against scope, and monitoring approved activation spending
- Recommending practical improvements to activation mechanics, field routines, and customer execution based on Measurement & Evaluation (M&E) and market intelligence
Requirements:
- Bachelor's degree in business, marketing, or a related discipline
- Typically 3 or more years of experience in sales, activation, trade marketing, customer marketing, or commercial execution
- Demonstrated field execution capability and strong comfort spending approximately 70% of working time in market
- Experience building day-to-day customer relationships and translating field observations into practical commercial recommendations
- Strong planning, organization, problem-solving, communication, and influencing skills