Description
We are seeking a Senior Marketing Manager - Public Sector to join our Demand Generation team. As a Public Sector marketing professional, you will execute marketing programs to drive qualified pipeline for our Public Sector sales teams.
Responsibilities:
- Collaborate with cross-functional team members to execute a best-in-class go-to-market motion
- Forecast and measure the impact of demand generation activities on sales pipeline and revenue
- Build and execute campaign activations across channels like webinars, email, content marketing, direct mail, and more
- Strategize and execute email campaigns, engagement and nurturing, advertising, webinars, sales enablement, direct mail, trade shows, social media, and more
- Champion Samsara's cultural principles as we scale globally and across new offices
Requirements:
- 5+ years of demand generation, growth marketing, or other relevant marketing experience
- Analytical skills with experience using data to drive business impact
- Highly collaborative with a strong track record of planning, building, and managing large-scale campaigns
- Excellent stakeholder management skills with an ability to succinctly communicate cross-functionally and with executives
- Experience working in or with the Public Sector, especially federal or state governments
- BS/BA degree or equivalent experience required
- Curious about AI and use it regularly
Nice to have:
- Expertise in B2B tech marketing and analytical yet creative hands-on marketer with a passion for growth marketing
- Strong writing skills and experience creating content for emails, blogs, webinars, or web pages
- Experience with ON24 and Marketo
Compensation:
- Annual Base Salary: $100,555-$169,000 USD
- Eligible for an initial RSU grant with no vesting cliff, and ongoing refresh opportunities tied to performance
Benefits:
- Flexible, employee-led remote model
- Professional development stipend
- Comprehensive health and parental leave plans