Description
The Lifecycle Growth Marketing team at Lyft engages with millions of riders and drivers to drive preference and usage of Lyft. As a Growth Marketing Manager, Lifecycle, you will work closely with Product, Engineering, Analytics, Data Science, and Marketing Operations to design, test, and optimize incentive and non-incentive messages and experiences.
Responsibilities:
- Own the lifecycle marketing strategy for your audience , define the channel mix, set the prioritization framework, and ensure every communication delivers clear value to the target user
- Build and manage an experimentation program that drives measurable impact , from ideation through results, with a clear point of view on what to test
- Partner with Engineering, Product, and Data Science to unlock new platform capabilities, influence roadmaps, and push beyond out-of-the-box tooling
- Own performance reporting , define metrics, experimentation setup, and share results and next steps with stakeholders and leadership
- Drive creative strategy , brief, review, and iterate on assets across email, push, SMS, and in-app with a strong feedback loop with designers and copywriters
- Apply behavioral science frameworks to inform message sequencing, timing, and incentive design
Experience:
- 6+ years in growth marketing. You've owned a full lifecycle marketing program from the ground up , not just executing campaigns, but building strategy from high-level goals and managing a prioritized roadmap
- Strong SQL skills required , you're comfortable pulling and QA-ing your own data and don't wait on a data partner to answer basic questions
- You have a system for experiment prioritization , impact scoring, clear success metrics, and a track record of knowing when to deprioritize based on business needs
- You can take complex experiment results and translate them into clear takeaways for audiences who aren't steeped in growth marketing
- You've worked cross-functionally to advocate for your priorities and build alignment without having direct authority
- You write tight creative briefs and give feedback that is specific and actionable for designers and copywriters
- You're hands-on with AI tools and have built automations or workflows that save your team time
- You have experience using monetary incentives to drive behavior change and impact
- You've built complex automated marketing journeys in a CRM platform and know how to identify when out-of-the-box functionality isn't enough
Benefits:
- Extended health and dental coverage options, along with life insurance and disability benefits
- Mental health benefits
- Family building benefits
- Child care and pet benefits
- Access to a Lyft funded Health Care Savings Account
- RRSP plan with company match to help save for your future
- In addition to provincial observed holidays, salaried team members are covered under Lyft's flexible paid time off policy
- Lyft is proud to support new parents with 18 weeks of paid time off, designed as a top-up plan to complement provincial programs
- Subsidized commuter benefits and Lyft ride credits