Description
As the Student Marketeer Team Lead (SMTL), you will support the Field Marketing Specialist (FMS) in driving brand image and product trial in your market. You will also oversee the Student Marketeer (SM) efforts in your market.
Your primary functions are to assist the FMS and SM efforts, support key areas of student marketeer tool management, planning, and in-field/on-campus execution.
Responsibilities:
FMS AND TEAM SUPPORT
- Support your team in the field by demonstrating expert Brand and Product knowledge.
- Motivate and inspire Student Marketeers in the field and office.
- Contribute to trial driving focuses designed to grow the user base on and around campus.
- Assist the FMS in building activities in line with Regional and National priorities and strategy.
- Share ideas to innovate in bringing the World of Red Bull to life on campus.
- Support the process for sampling and university planning, scheduling, and feedback.
- Occasionally participate in National marketing planning or brainstorming sessions.
EXECUTIONAL EXCELLENCE
- Demonstrate the 8-step sampling technique in-field during SM missions.
- Provide in-field coaching to fellow Student Marketeers.
- Support the FMS in ensuring Campus Sales Audits are complete and up to date in RBU.
- Demonstrate the Ace of Sales techniques in the field during SM Missions.
- Reinforce FMS guidance and deadlines around RBU portal.
- Occasionally attend cross-functional or cell team meetings.
- Manage Student Marketeer Sampling and Seeding inventory and ordering.
- Coordinate regular Mini fleet maintenance and fuel card management.
- Support the FMS with warehouse management.
- Provide monthly analysis to FMS on the status of all branded assets.
RECRUITMENT, ONBOARDING, AND TRAINING
- Share ideas with FMS for monthly team meetings and coaching needs.
- Support training of new Student Marketeers.
- Collaborate with FMS to develop a market-level recruitment plan.
- Execute recruitment missions alongside fellow Student Marketeers.
- Support monthly training on execution standards and competitive trend analysis.
The hourly rate for this position is $17.00/hour.