Description
Cisco's Digital Marketing and Web Experience team is transforming how customers and partners engage with Cisco through personalized, data-driven digital experiences. The Personalization Lead Analyst will own and execute Cisco's enterprise web personalization strategy, developing a multi-year roadmap that delivers relevant, engaging experiences across Cisco.com and supports measurable business growth.
Responsibilities:
- Lead personalization and experimentation initiatives using Adobe Target and Adobe Analytics to optimize customer journeys, improve engagement, and increase digital conversion.
- Partner with Marketing Intelligence, Data Analytics, and Technology teams to transform audience insights into actionable personalization strategies, reusable playbooks, and scalable frameworks for global marketing teams.
- Establish performance metrics, evaluate A/B and multivariate testing results, and translate findings into recommendations that influence digital marketing priorities and investment decisions.
- Advance Cisco's personalization capabilities by identifying opportunities to leverage Adobe Experience Platform, AI-driven automation, and real-time decisioning to deliver more relevant customer experiences at scale.
Requirements:
- 8+ years of experience in digital marketing, web experience optimization, digital experience strategy, or conversion rate optimization (CRO), including at least 4 years focused on enterprise-scale web personalization.
- Hands-on experience with Adobe Target, including A/B testing, multivariate testing, audience targeting, or automated personalization.
- Experience using Adobe Analytics to analyze website performance, customer behavior, and personalization or experimentation results.
- Experience developing and executing web personalization strategies or experimentation programs within enterprise digital environments.
- Experience translating audience segmentation and behavioral data into targeted web experiences and measurable optimization initiatives.
Preferred Qualifications:
- Experience with Adobe Target, Adobe Experience Platform (AEP), and Adobe Analytics.
- Experience with enterprise CRM and marketing automation platforms, including Salesforce, Marketo, or Oracle Eloqua.
- Experience developing multi-year personalization roadmaps, scalable experimentation frameworks, or audience activation playbooks within complex B2B organizations.
- Demonstrated ability to influence cross-functional stakeholders, communicate analytical insights to senior leadership, and drive initiatives without direct reporting authority.
- Familiarity with AI-enabled personalization, automated decisioning, machine learning applications, or emerging technologies that improve digital customer experiences.
Benefits:
- Medical, dental, and vision insurance
- 401(k) plan with a Cisco matching contribution
- Paid parental leave
- Short and long-term disability coverage
- Basic life insurance
- Paid time away (vacation, holidays, sick time)
- Optional 10 paid days per full calendar year to volunteer
Salary Range: $135,100.00 - $171,400.00