Description
Cisco’s Infrastructure business is at the heart of how our customers build, secure, and scale their digital environments. We are seeking a strategic, high-impact Field Marketing Director, Infrastructure, to lead our field marketing strategy, build demand, grow pipeline, and elevate the narrative behind our global launches and events.
As the Field Marketing Director for Infrastructure, you will lead the strategic vision and execution of our field marketing initiatives to build demand, grow the pipeline, and achieve global revenue goals. You will serve as a key partner to Product Marketing, ensuring that all field programs are deeply aligned with our product positioning, major launches, and evolving customer requirements.
Key responsibilities:
- Set the field marketing strategy for the infrastructure portfolio in partnership with Product Marketing, translating complex positioning and market insights into high-impact campaigns, events, and content that support sales objectives.
- Partner extensively with Sales, Channel, and cross-functional teams to plan and execute integrated programs that ensure a cohesive market presence and a superior customer experience.
- Build and maintain relationships with key customers, partners, and industry influencers to advocate for our infrastructure solutions and gain critical market feedback.
- Manage marketing budgets with precision, measuring program impact and ROI; leverage data-driven results to optimize performance and refine future strategies.
- Coordinate with global marketing organizations to ensure local and regional programs remain fully aligned with the broader Infrastructure business strategy.
- Define the overarching content framework for events and launches, ensuring all assets remain consistent, high-quality, and centered on customer value.
- Socialize plans, milestones, and results with senior leadership; facilitate executive reviews to support data-driven decision-making and showcase the impact of infrastructure innovations.
Minimum qualifications:
- Bachelor’s degree in Marketing, Business, or a related field (or equivalent combination of skills and experience).
- 12+ years of professional experience in B2B technology marketing, specifically within Infrastructure Product Marketing, Product Management, or Field Marketing.
- 7+ years of experience creating high-quality, compelling marketing content that resonates with customers and strengthens brand positioning.
- 7+ years of experience in event marketing, including leadership of event content strategy, development, and execution.
- 5+ years of experience managing operational efficiencies and supporting a high volume of programs simultaneously.
- 5+ years of experience developing and executing Tier One launch strategies, including messaging, logistics, vendor management, and post-event engagement.
- 5+ years of experience crafting executive-level messaging and C-suite presentations.
- Hands-on experience with marketing automation and CRM platforms (e.g., Eloqua and Salesforce).
Preferred qualifications:
- Master’s degree or MBA in Marketing, Business, or a related technical field.
- Prior experience within the Networking, Cybersecurity, or Cloud Infrastructure sectors.
- Demonstrated expertise in building, mentoring, and leading high-performing, cross-functional teams in a global organization.
- Experience in designing and executing global launch strategies that span multiple regions and audiences.
- Strong analytical skills with the ability to measure the impact of content and event strategies on pipeline and revenue.
The starting salary range posted for this position is $233,900.00 to $330,400.00 and reflects the projected salary range for new hires in this position in U.S. and/or Canada locations, not including incentive compensation*, equity, or benefits.